This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause permits disclosure of both anonymized data and individually identifiable Personal Information to third-party advertising partners, meaning personal data is not limited to anonymized form when shared for advertising.
The updated policy expands the categories of personal data Rumble collects and uses. The policy now explicitly authorizes collection of universal identifiers and sensitive personal information such as political opinions when providing personalized advertising. Automatically collected information may now be combined in ways that identify individuals and is treated as personal information under applicable law. The policy also clarifies that Rumble may disclose personal information 'as we otherwise notify you' beyond the specific circumstances previously listed. You can review the full updated policy at the end of this document to understand how your data may be used for advertising purposes.
View change record →Readers should be aware that Rumble may share not only anonymized data but also their Personal Information with external advertising partners for targeted ad delivery.
How other platforms handle this
We may disclose Contact Data as we reasonably believe is necessary to comply with any judicial or governmental subpoenas, warrants or orders.
These authorized third parties perform services on our behalf and provide products to Us... We require these Service Providers by contract to protect your Personal Information.
Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include: Hosting, technology and communication providers. Security and fraud prevention consultants. Analytics providers...
"We may disclose your aggregated, anonymized information and Personal Information to our third-party partners, including our connected device platform business partners, for the purpose of targeting advertisements that may be of interest to you.Excerpt from Rumble's Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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The clause permits disclosure of both anonymized data and individually identifiable Personal Information to third-party advertising partners, meaning personal data is not limited to anonymized form when shared for advertising.
Readers should be aware that Rumble may share not only anonymized data but also their Personal Information with external advertising partners for targeted ad delivery.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.