This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause permits disclosure of both anonymized data and individually identifiable Personal Information to third-party advertising partners, meaning personal data is not limited to anonymized form when shared for advertising.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Readers should be aware that Rumble may share not only anonymized data but also their Personal Information with external advertising partners for targeted ad delivery.
How other platforms handle this
disclosure is required by a third-party to complete a transaction initiated by the user
If we're involved in a reorganization, merger, acquisition, sale of some or all of our assets or other business transaction, depending on the circumstances, we may disclose any of the information described in Section 2 above...
We will disclose information to third parties about your account or the transfers you make: (i) where it is necessary for completing transfers, or (ii) in order to verify the existence and condition of your account...
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"We may disclose your aggregated, anonymized information and Personal Information to our third-party partners, including our connected device platform business partners, for the purpose of targeting advertisements that may be of interest to you.— Excerpt from Rumble's Rumble Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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The clause permits disclosure of both anonymized data and individually identifiable Personal Information to third-party advertising partners, meaning personal data is not limited to anonymized form when shared for advertising.
Readers should be aware that Rumble may share not only anonymized data but also their Personal Information with external advertising partners for targeted ad delivery.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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