This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users' Personal Information can change hands to an entirely different corporate entity—potentially with different privacy practices—without the user's separate consent at the time of transfer.
Interpretive note: The word 'proposed' modifies 'transaction', which may mean transfer can occur at the proposal stage rather than only upon completion. This nuance is not resolved in the excerpt.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Readers' Personal Information is not necessarily retained solely by Rumble; it may be transferred to a successor or acquiring entity in the event of a qualifying business transaction.
How other platforms handle this
If we're involved in a reorganization, merger, acquisition, sale of some or all of our assets or other business transaction, depending on the circumstances, we may disclose any of the information described in Section 2 above...
disclosure is required by a third-party to complete a transaction initiated by the user
if you are accessing and using Lime Services under a corporate account...you acknowledge and agree that Lime may share certain of your usage information with whomever provided you with access to the Lime Services
Monitoring
Rumble has changed this document before.
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"In the event that Rumble goes through a business transition, such as a corporate divestiture, merger, acquisition...your Personal Information may be sold, divested, assigned, shared, or otherwise transferred in connection with the proposed transaction.— Excerpt from Rumble's Rumble Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Users' Personal Information can change hands to an entirely different corporate entity—potentially with different privacy practices—without the user's separate consent at the time of transfer.
Readers' Personal Information is not necessarily retained solely by Rumble; it may be transferred to a successor or acquiring entity in the event of a qualifying business transaction.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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