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Summary
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Rumble's Privacy Policy explains what personal data Rumble collects about you, how it uses that data—including to show you targeted ads—and who it can share it with, including third-party advertising partners and potential business acquirers. Rumble does not respond to Do Not Track browser signals, so that setting will not stop data collection. You have the right to opt out of Rumble selling or sharing your Personal Information for targeted advertising.

Analysis

Rumble's Privacy Policy establishes the terms under which Rumble collects, uses, shares, and retains users' Personal Information in connection with its services. Rumble automatically collects device and network data—including IP addresses and universal identifiers—alongside direct identifiers such as real names, login credentials, photographs, and biographical information. Personal Information is used for service delivery and advertising targeting, and may be disclosed to third-party advertising partners, service providers, Social Networking Sites, and successor entities in corporate transactions, including cross-border transfers to the United States or Canada. The policy reserves Rumble's right to update or revise its terms at any time without notice, while granting users the right to opt out of the sale or sharing of their Personal Information for targeted or behavioral advertising.

What this means for you

When you use Rumble's services, your device data, IP address, name, email, phone number, login credentials, photographs, and biographical information are collected automatically or upon account creation. This information may be shared with third-party advertising partners, Social Networking Sites you engage with, service providers, and any entity that acquires Rumble in a corporate transaction. Your Personal Information is also used to show you targeted content and advertisements. If you are located outside the United States or Canada, your data may be transferred to and processed in those countries. Children under 18 are not permitted to use the services and Rumble does not knowingly collect their data. One concrete action you can take: opt out of the sale or sharing of your Personal Information for targeted or behavioral advertising, a right the policy expressly grants.

Institutional Analysis
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2 important changes detected

7 versions captured · Latest change detected by ConductAtlas: October 2026

What changed Rumble updated its privacy policy contact information, changing the email address from a specific address (legal@rumble.com) to a generic placeholder label ('Legal email'). This makes the contact method less direct and may require users to navigate additional steps to locate the actual email address for privacy inquiries.
Why this matters The updated privacy policy replaces the specific email address (legal@rumble.com) with a generic label ('Legal email'). Users seeking to exercise privacy rights or submit data requests will need to locate the actual contact email through other means, adding a procedural step to the privacy inquiry process.
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June 12, 2026

medium
What changed Rumble updated its privacy policy to expand the scope of services covered, add new data collection categories, and clarify disclosure practices. The policy now explicitly covers Rumble USA Inc., the Rumble Advertising Center, and connected device platforms. The updated terms add collection of 'universal identifiers' to automatically collected information, introduce collection of sensitive personal information such as political opinions for personalized advertising, and clarify that automatically collected information may be combined to identify individuals. The policy also expands permitted uses to include providing personalized advertising and modifies disclosure language to state Rumble will disclose personal information 'as we otherwise notify you' in addition to existing circumstances.
Why this matters The updated policy expands the categories of personal data Rumble collects and uses. The policy now explicitly authorizes collection of universal identifiers and sensitive personal information such as political opinions when providing personalized advertising. Automatically collected information may now be combined in ways that identify individuals and is treated as personal information under applicable law. The policy also clarifies that Rumble may disclose personal information 'as we otherwise notify you' beyond the specific circumstances previously listed. You can review the full updated policy at the end of this document to understand how your data may be used for advertising purposes.
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Featured provisions
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Complete Provision Index

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115 provisions
12 featured
16 clause types
Privacy Rights 41
Show all 41 privacy rights provisions
Targeting and Audience Restrictions 1
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Archival ProvenanceSource & Archival Record
This version captured October 16, 2026 01:03 UTC
Last successful capture October 17, 2026 00:51 UTC
Date stated by the document June 19, 2026 (as printed in this version)
Capture Method Automated scheduled archival capture
Document ID CA-D-000730
Version ID CA-V-007635
SHA-256 (extracted text, extractor v5) b90f56c0ac7b877b42163b0a0453cee4a68ad5672fb96b205e7a5047de1e40c2
Archived bytes SHA-256 (anchor) a1eb4190c568909b8e7f69d34ef12bb4062843c3fc0eab92e1aa53def53290ab
✓ Snapshot stored ✓ Archived bytes anchored (verified Oct. 16, 2026)

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