Key Facts
What usage and log data does Rumble collect about devices used to access its websites?
Rumble collects usage and log data about devices used to access its websites, including browser type, device manufacturer, operating system, domain name, IP address, and universal identifiers.
When may Rumble sell or share Personal Information?
Rumble may sell or share Personal Information when engaging in targeted or behavioral advertising, and users have the right to opt out of that selling or sharing.
What right do users have regarding the selling or sharing of Personal Information for targeted or behavioral advertising?
Rumble may sell or share Personal Information when engaging in targeted or behavioral advertising, and users have the right to opt out of that selling or sharing.
What direct identifiers does Rumble collect?
Rumble collects direct identifiers including real name, alias, email address, phone number, account username and password, photographs, and biographical information.
What may Rumble share with Social Networking Sites?
Rumble may share with Social Networking Sites the video titles, descriptions, and thumbnails a user engages with, together with Personal Information that may identify the user, upon the user's consent to the Privacy Policy and any SNS-specific consent.
May Rumble sell, divest, assign, share, or otherwise transfer users' Personal Information?
Rumble may sell, divest, assign, share, or otherwise transfer users' Personal Information in connection with a proposed business transition such as a corporate divestiture, merger, or acquisition.
In what connection may Rumble transfer users' Personal Information?
Rumble may sell, divest, assign, share, or otherwise transfer users' Personal Information in connection with a proposed business transition such as a corporate divestiture, merger, or acquisition.
What may Rumble disclose to third-party partners?
Rumble may disclose users' aggregated, anonymized information and Personal Information to third-party partners, including connected device platform business partners, for the purpose of targeting advertisements.
What is the purpose for which Rumble may disclose information to third-party partners?
Rumble may disclose users' aggregated, anonymized information and Personal Information to third-party partners, including connected device platform business partners, for the purpose of targeting advertisements.
May Rumble retain third-party service providers?
Rumble may retain third-party service providers to perform services on its behalf, and those third parties are obligated not to disclose or use users' Personal Information for any purpose other than performing those services.
Summary
Rumble's Privacy Policy explains what personal data Rumble collects about you, how it uses that data—including to show you targeted ads—and who it can share it with, including third-party advertising partners and potential business acquirers. Rumble does not respond to Do Not Track browser signals, so that setting will not stop data collection. You have the right to opt out of Rumble selling or sharing your Personal Information for targeted advertising.
Analysis
Rumble's Privacy Policy establishes the terms under which Rumble collects, uses, shares, and retains users' Personal Information in connection with its services. Rumble automatically collects device and network data—including IP addresses and universal identifiers—alongside direct identifiers such as real names, login credentials, photographs, and biographical information. Personal Information is used for service delivery and advertising targeting, and may be disclosed to third-party advertising partners, service providers, Social Networking Sites, and successor entities in corporate transactions, including cross-border transfers to the United States or Canada. The policy reserves Rumble's right to update or revise its terms at any time without notice, while granting users the right to opt out of the sale or sharing of their Personal Information for targeted or behavioral advertising.
What this means for you
When you use Rumble's services, your device data, IP address, name, email, phone number, login credentials, photographs, and biographical information are collected automatically or upon account creation. This information may be shared with third-party advertising partners, Social Networking Sites you engage with, service providers, and any entity that acquires Rumble in a corporate transaction. Your Personal Information is also used to show you targeted content and advertisements. If you are located outside the United States or Canada, your data may be transferred to and processed in those countries. Children under 18 are not permitted to use the services and Rumble does not knowingly collect their data. One concrete action you can take: opt out of the sale or sharing of your Personal Information for targeted or behavioral advertising, a right the policy expressly grants.
4 important changes detected
5 versions captured · Last updated: June 2026
What changed
Rumble updated its privacy policy on June 21, 2026 to clarify how cookie and storage technologies are disclosed and function on its platform. The updated language explicitly states that references to 'cookies' now include local storage and similar technologies, and describes these as being loaded onto your browser or device automatically when you visit the site. The policy now also specifies additional purposes for these technologies, including securing the site and delivering content to prevent repeats. This change does not alter what data is collected, but it does expand the disclosed purposes and formally broaden the category of technologies covered by the cookie disclosure.
Why this matters
The updated policy clarifies that technologies covered by its cookie disclosure now include local storage and similar device-based storage mechanisms, not just traditional cookies. The policy states these technologies are loaded automatically when you visit the site and cannot be disabled because they are essential to basic functionality. The revised language also lists additional purposes for these technologies, including site security and content delivery to prevent showing repeated material. No new collection mechanisms are introduced by this change, and users have no new opt-out options available.
View full change record →
What changed
Rumble updated its Privacy Policy on June 12, 2026 to expand the scope of services covered and clarify data collection practices. The policy now explicitly includes Rumble USA Inc. as a named entity, extends coverage to connected device platforms and applications featuring Rumble content, adds reference to the Rumble Advertising Center (RAC) as a covered service channel, and adds 'universal identifiers' to the list of automatically collected technical data. The policy also clarifies that GDPR definitions apply only to international data protection laws to which Rumble is subject, rather than universally.
Why this matters
The updated policy now explicitly states that Rumble's privacy practices apply to connected device platforms and applications featuring Rumble content, not just the core rumble.com and Locals platforms. The policy discloses collection of 'universal identifiers' alongside existing technical data such as browser type, operating system, and IP address. These changes clarify the breadth of services governed by the policy and the types of technical identifiers Rumble collects, but do not introduce new data practices or restrictions on user rights.
View full change record →
June 9, 2026
medium
Rumble updated its Privacy Policy on June 9, 2026, with two modifications. First, the last-updated date changed from June 2, 2025 to June 5, 2026. Second, the policy's language regarding …
View change record →
May 19, 2026
low
Rumble's Privacy Policy was updated on May 19, 2026 to add a reference to 'Take it Down Act' in the table of contents navigation alongside existing references to Copyright Notification …
View change record →