This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause confirms that Personal Information may be commercially transferred to third parties for advertising purposes, while also establishing a user right to stop that transfer.
Interpretive note: The excerpt uses ellipsis, so the full conditions under which selling or sharing occurs may be broader than the single context quoted here.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Readers' Personal Information may be sold or shared for advertising unless they exercise their opt-out right; the opt-out right exists but must be affirmatively invoked.
How other platforms handle this
The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
In certain circumstances, the right to data portability, which means that you can request that we provide certain Personal Data we hold about you in a machine-readable format
Monitoring
Rumble has changed this document before.
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"We may sell or share Personal Information...when we engage in targeted or behavioral advertising...You have the right to opt out of the selling or sharing of your Personal Information.— Excerpt from Rumble's Rumble Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause confirms that Personal Information may be commercially transferred to third parties for advertising purposes, while also establishing a user right to stop that transfer.
Readers' Personal Information may be sold or shared for advertising unless they exercise their opt-out right; the opt-out right exists but must be affirmatively invoked.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.