This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause confirms that Personal Information may be commercially transferred to third parties for advertising purposes, while also establishing a user right to stop that transfer.
Interpretive note: The excerpt uses ellipsis, so the full conditions under which selling or sharing occurs may be broader than the single context quoted here.
The updated policy expands the categories of personal data Rumble collects and uses. The policy now explicitly authorizes collection of universal identifiers and sensitive personal information such as political opinions when providing personalized advertising. Automatically collected information may now be combined in ways that identify individuals and is treated as personal information under applicable law. The policy also clarifies that Rumble may disclose personal information 'as we otherwise notify you' beyond the specific circumstances previously listed. You can review the full updated policy at the end of this document to understand how your data may be used for advertising purposes.
View change record →Readers' Personal Information may be sold or shared for advertising unless they exercise their opt-out right; the opt-out right exists but must be affirmatively invoked.
How other platforms handle this
Right to Request Correction: The right to request correction of any inaccurate Personal Information we maintain about you
If you are a user under the age of 18, California Business and Professions Code Section 22581 allows you to request and obtain removal of content or information you have publicly posted.
"We may sell or share Personal Information, as such terms are defined under the CCPA, when we engage in targeted or behavioral advertising through our Services and when we advertise our Services. You have the right to opt out of the selling or sharing of your Personal Information.Excerpt from Rumble's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause confirms that Personal Information may be commercially transferred to third parties for advertising purposes, while also establishing a user right to stop that transfer.
Readers' Personal Information may be sold or shared for advertising unless they exercise their opt-out right; the opt-out right exists but must be affirmatively invoked.
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.