Rumble uses a range of cookies and tracking technologies including Facebook pixel, Google Analytics, Google DoubleClick advertising cookies, and reCAPTCHA, which collect data about your device, browser, and behavior on the platform.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →This provision was replaced by a more comprehensive version titled 'Tracking Technologies and Cookies' with enhanced severity rating (upgraded to high) and detailed excerpt.
View full change record →Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
(1) REGULATORY LANDSCAPE: Cookie use engages the EU ePrivacy Directive and GDPR as interpreted by EU data protection authorities, requiring informed consent prior to non-essential cookie placement.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.
Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.