Rumble shares your personal information including behavioral and usage data with third-party advertising partners such as Facebook and Google, which may use that data to show you targeted ads on other websites and platforms.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision means your activity on Rumble does not stay on Rumble; it is shared with major ad networks that build profiles used to target you across the internet.
Interpretive note: The full text of the data sharing provision was not available due to document truncation; the presence of Facebook pixel and Google advertising scripts is directly evidenced in the document's HTML, but the precise policy language governing third-party sharing was not fully reproduced.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →This provision was replaced by a more detailed version titled 'Third-Party Advertising and Analytics Data Sharing' with full excerpt content.
View full change record →Your viewing history, device identifiers, and behavioral data collected on Rumble may be transmitted to Facebook and Google advertising systems, affecting the ads you see across other websites and apps.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
(1) REGULATORY LANDSCAPE: This provision engages GDPR Articles 6 and 7 regarding lawful basis for processing and consent requirements for EU users, and CCPA/CPRA provisions requiring disclosure of data 'sharing' with third parties for cross-context …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision means your activity on Rumble does not stay on Rumble; it is shared with major ad networks that build profiles used to target you across the internet.
Your viewing history, device identifiers, and behavioral data collected on Rumble may be transmitted to Facebook and Google advertising systems, affecting the ads you see across other websites and apps.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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