The policy addresses the platform's practices regarding users who may be minors, with implications for data collection and advertising targeting of children under 13.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Video platforms accessible to general audiences that collect data on users who may be under 13 without verifiable parental consent face significant regulatory exposure under COPPA, regardless of what the terms of service state about minimum age.
Interpretive note: The full text of any minor-specific or age restriction provision was not available due to document truncation; this analysis is based on regulatory requirements applicable to general-audience video platforms and the visible document structure.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →If a minor uses Rumble and the platform collects data from them without verifiable parental consent, both the child and the family face privacy risks, and the platform faces regulatory exposure under COPPA.
How other platforms handle this
Our Services are not directed to children under 13. If you learn that anyone younger than 13 has unlawfully provided us with personal data, please contact us at privacy@medium.com.
The Service is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your cons...
To access and use the Services, you must be at least the age of majority in the state, province, or territory where you live or at least 18 years of age. If you are under the age of 13, you may not use the Services and you should not be visiting the Sites or using the Services.
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(1) REGULATORY LANDSCAPE: The Children's Online Privacy Protection Act, enforced by the FTC, prohibits collection of personal information from children under 13 without verifiable parental consent. The FTC has actively enforced COPPA against video platforms and has issued guidance that general-audience platforms with content directed at children must comply. COPPA's application does not depend on the platform's stated age minimum but on whether content is directed at children or whether the operator has actual knowledge of child users. (2) GOVERNANCE EXPOSURE: Medium. Rumble is a general-audience video platform hosting content across categories that may appeal to minors. Without robust age-gating and COPPA-compliant data handling for identified or suspected minor users, the platform carries regulatory exposure. The deployment of behavioral advertising cookies without age-based differentiation is a specific risk area. (3) JURISDICTION FLAGS: COPPA applies federally in the United States. The UK Age Appropriate Design Code (Children's Code) may apply to UK users. EU GDPR sets the age of consent for data processing at 16 in most member states, with some variation. (4) CONTRACT AND VENDOR IMPLICATIONS: Advertising partners receiving data from Rumble should be assessed for COPPA compliance in the context of inventory that may be served to minor users. Data processing agreements should address child data handling obligations. (5) COMPLIANCE CONSIDERATIONS: A COPPA compliance assessment is warranted, including review of content categorization practices, age-gating mechanisms, and whether behavioral advertising technologies are appropriately restricted for content that may attract minor audiences. FTC guidance on COPPA mixed-audience platforms should be applied.
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Video platforms accessible to general audiences that collect data on users who may be under 13 without verifiable parental consent face significant regulatory exposure under COPPA, regardless of what the terms of service state about minimum age.
If a minor uses Rumble and the platform collects data from them without verifiable parental consent, both the child and the family face privacy risks, and the platform faces regulatory exposure under COPPA.
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