Rumble retains personal information for periods described in its policy, which may vary by data type, and stores data using infrastructure that may involve third-party service providers.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How long your data is kept and where it is stored affects your ability to exercise deletion rights and the risk that your information could be exposed in a data breach.
Interpretive note: The full text of the data retention provision was not available due to document truncation; analysis is based on regulatory context and the cookie retention periods directly evidenced in the document's technical infrastructure.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →This provision was removed without explicit replacement, though data deletion rights are now covered under 'Data Deletion Request' provision.
View full change record →Your personal data including account details, viewing history, and payment information may be retained by Rumble for extended periods, limiting how quickly deletion requests take effect and increasing the window of potential exposure.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
(1) REGULATORY LANDSCAPE: GDPR's data minimization and storage limitation principles require that personal data be kept no longer than necessary for its stated purpose.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
How long your data is kept and where it is stored affects your ability to exercise deletion rights and the risk that your information could be exposed in a data breach.
Your personal data including account details, viewing history, and payment information may be retained by Rumble for extended periods, limiting how quickly deletion requests take effect and increasing the window of potential exposure.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.