Rumble retains personal information for periods described in its policy, which may vary by data type, and stores data using infrastructure that may involve third-party service providers.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How long your data is kept and where it is stored affects your ability to exercise deletion rights and the risk that your information could be exposed in a data breach.
Interpretive note: The full text of the data retention provision was not available due to document truncation; analysis is based on regulatory context and the cookie retention periods directly evidenced in the document's technical infrastructure.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →This provision was removed without explicit replacement, though data deletion rights are now covered under 'Data Deletion Request' provision.
View full change record →Your personal data including account details, viewing history, and payment information may be retained by Rumble for extended periods, limiting how quickly deletion requests take effect and increasing the window of potential exposure.
How other platforms handle this
We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention periods depend on the type of information and the purposes for which it is processed.
We keep information for as long as we need it to provide our products, comply with legal obligations, or for other legitimate purposes, such as to maintain safety, security, and integrity.
After your account is deleted, we keep data about interactions you've had on our service to prevent abuse, ban evaders and others in an effort to protect and ensure the safety and security of our service and our members.
Monitoring
Rumble has changed this document before.
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(1) REGULATORY LANDSCAPE: GDPR's data minimization and storage limitation principles require that personal data be kept no longer than necessary for its stated purpose. CCPA/CPRA requires disclosure of retention periods for each category of personal information collected. FTC guidance on data security also addresses retention as a factor in reasonable security practices. (2) GOVERNANCE EXPOSURE: Medium. Retention period disclosures are a common area of regulatory scrutiny; vague or absent retention schedules create compliance exposure under GDPR and CPRA. The cookie infrastructure disclosed in the document specifies retention periods at the cookie level ranging from session to multiple years, but the policy-level retention disclosure requires separate evaluation. (3) JURISDICTION FLAGS: EU/EEA users have the strongest rights regarding storage limitation and the right to erasure under GDPR. California users have CPRA rights to know retention periods for each data category. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party service providers storing Rumble user data should be assessed for contractual retention alignment and deletion capability upon user request or contract termination. (5) COMPLIANCE CONSIDERATIONS: A data retention schedule should be documented and disclosed at the category level consistent with CPRA requirements. Automated deletion workflows should be assessed for coverage of all personal data categories including log data, behavioral data, and payment records.
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How long your data is kept and where it is stored affects your ability to exercise deletion rights and the risk that your information could be exposed in a data breach.
Your personal data including account details, viewing history, and payment information may be retained by Rumble for extended periods, limiting how quickly deletion requests take effect and increasing the window of potential exposure.
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