Rumble uses a range of cookies and tracking technologies including Facebook pixel, Google Analytics, Google DoubleClick advertising cookies, and reCAPTCHA, which collect data about your device, browser, and behavior on the platform.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.
Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.
We use cookies, web beacons, pixels, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, preferences, and interactions with our content. You can manage your cookie preferences through our cookie preference centre or your ...
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(1) REGULATORY LANDSCAPE: Cookie use engages the EU ePrivacy Directive and GDPR as interpreted by EU data protection authorities, requiring informed consent prior to non-essential cookie placement. The CCPA/CPRA regulates the use of tracking technologies that constitute 'sale' or 'sharing' of personal information. FTC guidance on online behavioral advertising and the use of tracking technologies also applies. (2) GOVERNANCE EXPOSURE: High. The document's technical infrastructure discloses cookies with retention periods ranging from session-level to over two years (Google Analytics cookies at 63,072,000 seconds, approximately two years; DoubleClick IDE at 33,696,000 seconds, approximately thirteen months; Facebook pixel cookies at 7,776,000 seconds, approximately ninety days). The consent type field in the document metadata is set to 'NONE', raising questions about whether a compliant consent management platform is consistently applied for EU users before these cookies are set. (3) JURISDICTION FLAGS: EU/EEA users face heightened exposure under the ePrivacy Directive and GDPR; non-essential cookies require prior consent. California users have opt-out rights regarding tracking for advertising. Users in other jurisdictions with emerging cookie consent laws (UK PECR, Canada PIPEDA) may also be affected. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations that embed Rumble players or link to Rumble content should assess whether Rumble's cookie practices create liability under their own cookie policies or user agreements. Vendor assessments should document Rumble as a third-party cookie source. (5) COMPLIANCE CONSIDERATIONS: A consent management platform audit is recommended to confirm that Facebook, Google Analytics, and DoubleClick cookies are not loaded prior to valid user consent for EU/EEA users. Cookie disclosures in the privacy policy should be reviewed for completeness and accuracy against the actual cookies deployed.
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These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.
Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.
ConductAtlas has identified this type of provision across 25 platforms. See the full comparison.
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