Rumble uses a range of cookies and tracking technologies including Facebook pixel, Google Analytics, Google DoubleClick advertising cookies, and reCAPTCHA, which collect data about your device, browser, and behavior on the platform.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →This provision was replaced by a more comprehensive version titled 'Tracking Technologies and Cookies' with enhanced severity rating (upgraded to high) and detailed excerpt.
View full change record →Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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Rumble has changed this document before.
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(1) REGULATORY LANDSCAPE: Cookie use engages the EU ePrivacy Directive and GDPR as interpreted by EU data protection authorities, requiring informed consent prior to non-essential cookie placement. The CCPA/CPRA regulates the use of tracking technologies that constitute 'sale' or 'sharing' of personal information. FTC guidance on online behavioral advertising and the use of tracking technologies also applies. (2) GOVERNANCE EXPOSURE: High. The document's technical infrastructure discloses cookies with retention periods ranging from session-level to over two years (Google Analytics cookies at 63,072,000 seconds, approximately two years; DoubleClick IDE at 33,696,000 seconds, approximately thirteen months; Facebook pixel cookies at 7,776,000 seconds, approximately ninety days). The consent type field in the document metadata is set to 'NONE', raising questions about whether a compliant consent management platform is consistently applied for EU users before these cookies are set. (3) JURISDICTION FLAGS: EU/EEA users face heightened exposure under the ePrivacy Directive and GDPR; non-essential cookies require prior consent. California users have opt-out rights regarding tracking for advertising. Users in other jurisdictions with emerging cookie consent laws (UK PECR, Canada PIPEDA) may also be affected. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations that embed Rumble players or link to Rumble content should assess whether Rumble's cookie practices create liability under their own cookie policies or user agreements. Vendor assessments should document Rumble as a third-party cookie source. (5) COMPLIANCE CONSIDERATIONS: A consent management platform audit is recommended to confirm that Facebook, Google Analytics, and DoubleClick cookies are not loaded prior to valid user consent for EU/EEA users. Cookie disclosures in the privacy policy should be reviewed for completeness and accuracy against the actual cookies deployed.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.
Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.
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