Rumble · Rumble Privacy Policy · View original document ↗

Cookie and Tracking Technology Use

Medium severity High confidence Explicitdocumentlanguage Uncommon · 25 of 325 platforms
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Document Record

What it is

Rumble uses a range of cookies and tracking technologies including Facebook pixel, Google Analytics, Google DoubleClick advertising cookies, and reCAPTCHA, which collect data about your device, browser, and behavior on the platform.

This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.

Consumer impact (what this means for users)

Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Use your browser's cookie management settings to review and delete cookies set by Rumble and its advertising partners including Facebook and Google. For EU users, look for a cookie consent management option on the Rumble website.

How other platforms handle this

Zendesk Medium

We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...

GOAT Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.

Thomson Reuters Medium

We use cookies, web beacons, pixels, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, preferences, and interactions with our content. You can manage your cookie preferences through our cookie preference centre or your ...

See all platforms with this clause type →

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ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Cookie use engages the EU ePrivacy Directive and GDPR as interpreted by EU data protection authorities, requiring informed consent prior to non-essential cookie placement. The CCPA/CPRA regulates the use of tracking technologies that constitute 'sale' or 'sharing' of personal information. FTC guidance on online behavioral advertising and the use of tracking technologies also applies. (2) GOVERNANCE EXPOSURE: High. The document's technical infrastructure discloses cookies with retention periods ranging from session-level to over two years (Google Analytics cookies at 63,072,000 seconds, approximately two years; DoubleClick IDE at 33,696,000 seconds, approximately thirteen months; Facebook pixel cookies at 7,776,000 seconds, approximately ninety days). The consent type field in the document metadata is set to 'NONE', raising questions about whether a compliant consent management platform is consistently applied for EU users before these cookies are set. (3) JURISDICTION FLAGS: EU/EEA users face heightened exposure under the ePrivacy Directive and GDPR; non-essential cookies require prior consent. California users have opt-out rights regarding tracking for advertising. Users in other jurisdictions with emerging cookie consent laws (UK PECR, Canada PIPEDA) may also be affected. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations that embed Rumble players or link to Rumble content should assess whether Rumble's cookie practices create liability under their own cookie policies or user agreements. Vendor assessments should document Rumble as a third-party cookie source. (5) COMPLIANCE CONSIDERATIONS: A consent management platform audit is recommended to confirm that Facebook, Google Analytics, and DoubleClick cookies are not loaded prior to valid user consent for EU/EEA users. Cookie disclosures in the privacy policy should be reviewed for completeness and accuracy against the actual cookies deployed.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC oversees online tracking and behavioral advertising practices under its consumer protection mandate
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Rumble Privacy Policy
Entity
Rumble
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 9, 2026
Record ID
CA-P-007197
Document ID
CA-D-00730
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d341b977f9ab3abbf9fe357f54a8c4c34fb4958233d5298d810c3b3b8ffe0384
Analysis generated
May 7, 2026 05:26 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Rumble
Document: Rumble Privacy Policy
Record ID: CA-P-007197
Captured: 2026-05-07 05:26:02 UTC
SHA-256: d341b977f9ab3abb…
URL: https://conductatlas.com/platform/rumble/rumble-privacy-policy/cookie-and-tracking-technology-use/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Rumble's Cookie and Tracking Technology Use clause do?

These tracking technologies collect persistent identifiers linked to your device and browsing behavior, enabling both Rumble and its advertising partners to track your activity across sessions and websites.

How does this clause affect you?

Multiple long-duration tracking cookies are set on your device when you use Rumble, including advertising identifiers from Facebook and Google with retention periods of up to several years, affecting your privacy across the broader web.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 25 platforms. See the full comparison.

Is ConductAtlas affiliated with Rumble?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.