The policy establishes CCPA and CPRA rights for California residents including the right to know, delete, opt out of sale or sharing, and non-discrimination, and provides a designated opt-out mechanism accessible through the privacy page.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes Rumble's CCPA and CPRA compliance obligations for California residents and establishes the procedural mechanism for exercising opt-out rights related to advertising data sharing, which is directly relevant to the platform's third-party advertising data flows.
Under this clause, California residents may opt out of the sale or sharing of their personal information for targeted advertising purposes by using the designated link or privacy request mechanism, and may submit requests to know what data has been collected and to have it deleted.
How other platforms handle this
If you are a California resident, you may have the right to: Know what personal information we collect, use, disclose, sell, or share. Correct inaccurate personal information. Delete your personal information. Opt out of the sale or sharing of your personal information. Limit the use and disclosure ...
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
If you are a California resident, you have the right to know what personal information we collect, use, and disclose about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate person...
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"If you are a California resident, you have the right to know what personal information we collect, use, disclose, and sell about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; and the right not to be discriminated against for exercising your privacy rights. To opt out of the sale or sharing of your personal information, please visit our privacy page or click the 'Do Not Sell or Share My Personal Information' link.— Excerpt from Rumble's Rumble Privacy Policy
1. REGULATORY LANDSCAPE: This provision directly addresses CCPA and CPRA obligations enforced by the California Privacy Protection Agency and the California Attorney General. CPRA requires that opt-out of sharing for cross-context behavioral advertising be honored and that the Global Privacy Control signal be recognized as a valid opt-out. Non-discrimination provisions are required under CCPA Section 1798.125. 2. GOVERNANCE EXPOSURE: Medium. The provision's inclusion of opt-out and deletion rights is required under CCPA and CPRA. Operational exposure arises if the designated mechanisms are not fully functional, if GPC signals are not technically honored, or if response timelines do not meet the statutory 45-day requirement. 3. JURISDICTION FLAGS: Applies specifically to California residents. Similar rights are emerging in other U.S. states including Virginia, Colorado, Connecticut, and Texas under their respective comprehensive privacy laws; the policy's explicit California focus may not fully address obligations under these other state frameworks. 4. CONTRACT AND VENDOR IMPLICATIONS: Opt-out signals must be communicated downstream to advertising and analytics partners; vendor contracts should include provisions requiring partners to cease processing personal information for advertising purposes upon receipt of opt-out instructions. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should verify that the 'Do Not Sell or Share My Personal Information' link is operational and prominently placed, that GPC signals are technically implemented, that all CCPA-required response procedures are documented, and that the policy's non-discrimination commitment is reflected in operational account management workflows.
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This provision operationalizes Rumble's CCPA and CPRA compliance obligations for California residents and establishes the procedural mechanism for exercising opt-out rights related to advertising data sharing, which is directly relevant to the platform's third-party advertising data flows.
Under this clause, California residents may opt out of the sale or sharing of their personal information for targeted advertising purposes by using the designated link or privacy request mechanism, and may submit requests to know what data has been collected and to have it deleted.
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