The policy establishes CCPA and CPRA rights for California residents including the right to know, delete, opt out of sale or sharing, and non-discrimination, and provides a designated opt-out mechanism accessible through the privacy page.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision operationalizes Rumble's CCPA and CPRA compliance obligations for California residents and establishes the procedural mechanism for exercising opt-out rights related to advertising data sharing, which is directly relevant to the platform's third-party advertising data flows.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Previous version had empty excerpt; current version adds detailed enumeration of California resident rights including knowledge, deletion, opt-out, and non-discrimination rights.
View full change record →Under this clause, California residents may opt out of the sale or sharing of their personal information for targeted advertising purposes by using the designated link or privacy request mechanism, and may submit requests to know what data has been collected and to have it deleted.
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Not be Discriminated Against by us for exercising your privacy rights.
"If you are a California resident, you have the right to know what personal information we collect, use, disclose, and sell about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; and the right not to be discriminated against for exercising your privacy rights. To opt out of the sale or sharing of your personal information, please visit our privacy page or click the 'Do Not Sell or Share My Personal Information' link.Excerpt from Rumble's Privacy Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision operationalizes Rumble's CCPA and CPRA compliance obligations for California residents and establishes the procedural mechanism for exercising opt-out rights related to advertising data sharing, which is directly relevant to the platform's third-party advertising data flows.
Under this clause, California residents may opt out of the sale or sharing of their personal information for targeted advertising purposes by using the designated link or privacy request mechanism, and may submit requests to know what data has been collected and to have it deleted.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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