Robinhood states it shares personal information with advertising networks and analytics companies for targeted advertising purposes, and California residents can opt out of this sharing.
This analysis describes what Robinhood's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing of personal information with advertising networks for cross-context behavioral advertising constitutes a form of data sharing that triggers CPRA opt-out rights for California residents and may engage similar rights under other state privacy laws.
The updated privacy policy reorganizes how Robinhood discloses its handling of financial information, now grouping GLBA-regulated disclosures by individual service entity with updated reference links…
The policy authorizes sharing of user data with advertising networks and analytics providers for behavioral advertising, meaning user data including identifiers and activity may be used to serve targeted ads across platforms; California residents can opt out through Robinhood's privacy settings.
How other platforms handle this
We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as web hosting, email delivery, analytics, marketing, advertising, payment processing, customer support, and data enrichment services. We may share your information with ad...
We may share your personal information with third-party advertising partners to provide you with advertisements we believe you may find of interest. We do not control these third parties' tracking technologies or how they may be used. If you have questions about an advertisement or other targeted co...
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"Advertising networks. Analytics providers. We may share your personal information with third parties for cross-context behavioral advertising purposes. California residents have the right to opt out of the sale or sharing of their personal information.— Excerpt from Robinhood's Robinhood Privacy Policy
1) REGULATORY LANDSCAPE: Sharing for cross-context behavioral advertising engages CCPA as amended by CPRA, which treats such sharing as equivalent to a sale requiring opt-out rights. The California Privacy Protection Agency enforces CPRA opt-out obligations. Other states including Colorado, Connecticut, Virginia, Texas, Oregon, and Montana have analogous opt-out rights for targeted advertising. The FTC's unfair or deceptive practices authority also applies if advertising data sharing is inconsistent with disclosed practices. 2) GOVERNANCE EXPOSURE: Medium. The policy discloses the sharing and offers an opt-out, which is the required CPRA mechanism. Governance exposure depends on whether the opt-out mechanism is properly implemented, whether it covers all relevant data flows, and whether the opt-out signal is honored by downstream advertising partners. 3) JURISDICTION FLAGS: California is the primary jurisdiction. Colorado, Connecticut, Virginia, Texas, Oregon, and Montana residents also have opt-out rights for targeted advertising under their respective state laws. Global Privacy Control (GPC) signal compliance is required under CPRA and some other state laws; the policy should be reviewed for GPC signal handling disclosures. 4) CONTRACT AND VENDOR IMPLICATIONS: Advertising network and analytics vendor contracts must reflect CPRA contractor or service provider status or document the sharing as a permitted sale with opt-out. Failure to appropriately classify these relationships could expose Robinhood to CPPA enforcement. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the technical implementation of the advertising data opt-out to confirm it covers all advertising and analytics data flows, that opt-out signals including GPC are honored, and that the list of advertising and analytics partners is current and accurate.
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Sharing of personal information with advertising networks for cross-context behavioral advertising constitutes a form of data sharing that triggers CPRA opt-out rights for California residents and may engage similar rights under other state privacy laws.
The policy authorizes sharing of user data with advertising networks and analytics providers for behavioral advertising, meaning user data including identifiers and activity may be used to serve targeted ads across platforms; California residents can opt out through Robinhood's privacy settings.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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