Pinterest · Pinterest Privacy Policy · View original document ↗

Onsite and offsite data used for ad targeting

High severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
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This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Ad customization draws on both Pinterest activity and external behavioral data sourced from ad partners and third parties, broadening the data inputs used to target each user.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 373 other provisions on other platforms.

Consumer impact (what this means for users)

The ads you see on Pinterest are customized using your behavior on Pinterest, your behavior off Pinterest, and data that Pinterest receives from ad partners or other third parties.

How other platforms handle this

Glassdoor Medium

If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.

GOAT Medium

These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.

Shein Medium

When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.

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▸ View Original Clause Language DOCUMENT RECORD
"
We customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties.

— Excerpt from Pinterest's Pinterest Privacy Policy

Provision details

Document information
Document
Pinterest Privacy Policy
Entity
Pinterest
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
July 9, 2026
Record ID
CA-P-024071
Document ID
CA-D-00098
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
803a5ec94b0965d7afd6203d1d06be6798ce7e4d39a982274a9e40ccd76567ad
Analysis generated
April 27, 2026 12:16 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Pinterest
Document: Pinterest Privacy Policy
Record ID: CA-P-024071
Captured: 2026-04-27 12:16:26 UTC
SHA-256: 803a5ec94b0965d7…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/provision/CA-P-024071/onsite-and-offsite-data-used-for-ad-targeting/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Pinterest's Onsite and offsite data used for ad targeting clause do?

Ad customization draws on both Pinterest activity and external behavioral data sourced from ad partners and third parties, broadening the data inputs used to target each user.

How does this clause affect you?

The ads you see on Pinterest are customized using your behavior on Pinterest, your behavior off Pinterest, and data that Pinterest receives from ad partners or other third parties.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with Pinterest?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.