Provision record
Pinterest · Pinterest Privacy Policy · View original document ↗

Onsite and offsite data used for ad targeting

High confidence Common · 140 of 343 platforms

Key Facts · in the document’s own words

How does Pinterest customize ads shown to users?
“We customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties.”
Version CA-V-006377, captured Sept. 4, 2026 · live source ↗
Our reading, not the document’s words
Pinterest customizes ads shown to users by identifying interests based on onsite and offsite activities, and by using information received from ad partners or other third parties.
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This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Ad customization draws on both Pinterest activity and external behavioral data sourced from ad partners and third parties, broadening the data inputs used to target each user.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

The ads you see on Pinterest are customized using your behavior on Pinterest, your behavior off Pinterest, and data that Pinterest receives from ad partners or other third parties.

How other platforms handle this

Glassdoor

If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.

Peloton

Using aggregated information from third parties for creating similar audiences in order to better target advertisements on their networks to potential consumers who appear to have shared characteristics.

Hilton

Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties.

Excerpt from Pinterest's Privacy Policy

Provision details

Document information
Document
Pinterest Privacy Policy
Entity
Pinterest
Date stated by the document
April 30, 2025
As printed in Pinterest’s text (version CA-V-006377), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 15, 2026
Text quoted from version
CA-V-006377, captured Sept. 4, 2026
Record ID
CA-P-024071
Document ID
CA-D-000098
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-006377)
3a8e41aa54e848a660bfc927a843163581eaf45861b763df4d01cff6427a83c0
Analysis generated
April 27, 2026 12:16 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006377, captured Sept. 4, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Pinterest
Document: Pinterest Privacy Policy
Record ID: CA-P-024071
Version: CA-V-006377
Captured: 2026-09-04 00:23:34 UTC
SHA-256: 3a8e41aa54e848a6…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/provision/CA-P-024071/onsite-and-offsite-data-used-for-ad-targeting/
Accessed: Oct. 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does Pinterest's Onsite and offsite data used for ad targeting clause do?

Ad customization draws on both Pinterest activity and external behavioral data sourced from ad partners and third parties, broadening the data inputs used to target each user.

How does this clause affect you?

The ads you see on Pinterest are customized using your behavior on Pinterest, your behavior off Pinterest, and data that Pinterest receives from ad partners or other third parties.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.

Is ConductAtlas affiliated with Pinterest?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.