Provision record
Pinterest · Pinterest Privacy Policy · View original document ↗

Legitimate interests basis for service improvement

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Instacart Medium

We may process Inputs, Outputs, and your interactions with AI Features to operate, secure, prevent fraud and abuse, and improve the Services. See our Privacy Policy for details...

MyFitnessPal Medium

Send You Promotional and Marketing Materials Consent (where required by law) Legitimate Interests when consent is not required by law (specifically our interests in marketing features and products that may interest you...)

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
It is in our interest and the interests of Pinterest's users that we improve, promote and develop the Service in an informed way.

Excerpt from Pinterest's Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Pinterest Privacy Policy
Entity
Pinterest
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
July 9, 2026
Record ID
CA-P-024081
Document ID
CA-D-00098
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
803a5ec94b0965d7afd6203d1d06be6798ce7e4d39a982274a9e40ccd76567ad
Analysis generated
April 27, 2026 12:16 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Pinterest
Document: Pinterest Privacy Policy
Record ID: CA-P-024081
Captured: 2026-04-27 12:16:26 UTC
SHA-256: 803a5ec94b0965d7…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/provision/CA-P-024081/legitimate-interests-basis-for-service-improvement/
Accessed: Aug. 7, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Pinterest's Legitimate interests basis for service improvement clause do?

The clause states: “It is in our interest and the interests of Pinterest's users that we improve, promote and develop the Service in an informed way.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Pinterest?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.