Perplexity Privacy Policy

This document is Perplexity AI's privacy policy governing the collection, use, storage, and disclosure of personal information from users of its AI-powered search and answer platform, with stated legal bases including consent, legitimate interests, and contractual necessity depending on jurisdiction. The policy states that Perplexity collects identifiers (name, email, phone number), device and browser information, IP addresses, search queries, conversation history, audio data from voice features, payment information, and inferred interest and demographic data; the terms authorize use of this data for product improvement, model training, advertising, and sharing with third-party analytics, advertising, and infrastructure partners. The policy asserts a broad right to use submitted queries and conversation content to train and improve AI models, which may interact with evolving regulatory guidance on AI training data under frameworks such as the EU AI Act and GDPR; the policy states users may opt out of having their conversations used for model training, but the opt-out mechanism and its operational scope are not described in granular detail. The policy references compliance with GDPR, CCPA, and other applicable privacy laws, and provides jurisdiction-specific disclosures for California residents, EEA/UK users, and other regions; enforcement applicability for provisions such as data retention, cross-border transfer mechanisms, and AI training data use depends on jurisdiction and regulatory interpretation. Material compliance considerations include the adequacy of consent mechanisms for AI model training, the legal basis for cross-border data transfers from the EEA and UK, the completeness of CCPA-required disclosures regarding data sales and sharing for targeted advertising, and age verification given the policy states the service is not directed at children under 13.