Perplexity Privacy Policy

This document is Perplexity AI's privacy policy governing the collection, use, sharing, and retention of personal information in connection with its AI-powered search and answer engine services, with stated legal bases including consent, legitimate interests, and contractual necessity. The policy states that Perplexity collects identifiers (name, email, phone), device and usage data, location data, search queries, and the content of user interactions with the AI, and the terms authorize sharing this data with service providers, business partners, advertising networks, and in the context of corporate transactions such as mergers or acquisitions. A notable provision permits Perplexity to use user-submitted content and interaction data to train and improve its AI models, which is operationally distinct from many consumer-facing services and raises questions about the scope of consent for sensitive queries submitted to the system; the agreement asserts this right broadly, though applicable law in certain jurisdictions may constrain how personal data can be repurposed for model training without explicit opt-in consent. The policy references GDPR rights for EEA and UK users, CCPA rights for California residents, and provides a contact mechanism for data subject requests; EU and UK users may evaluate whether the legitimate interests basis claimed for AI training satisfies the balancing test required under GDPR, and California residents retain the right to know, delete, and opt out of sale or sharing of personal information as defined under CCPA.