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In an update detected on July 23, 2026, Perplexity AI added clarifying language to its Privacy Notice stating that the company does not sell personal data or send user queries, prompts, or conversation content to advertisers. The policy also expanded detail about cookies, first-party advertising measurement, and privacy choices. This clarification specifies what the company does not do with user conversation data, particularly in relation to advertisers.
The updated Privacy Notice states that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. The policy also expands disclosure about cookies, first-party advertising measurement, and user privacy choices. This clarification directly addresses advertiser data handling practices, which is a material privacy concern for users of AI services.
The updated Privacy Notice now explicitly states that Perplexity does not sell personal data or share conversation content with advertisers, directly addressing a core privacy concern for users of AI services. This formalized disclosure provides clearer transparency about how user data is handled in relation to advertising, which is operationally significant given the prevalence of advertiser data practices in technology services.
This is the 2nd significant Disclosure Requirement Change change Perplexity AI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 2 material changes to this document (since July 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, Perplexity AI has made 3 significant changes.
Explicitly states that personal data and user queries are not sold or shared with advertisers.
Added more detail about how cookies and first-party advertising measurement are used.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Perplexity is now clearer that it does not pass your conversation data to advertisers, addressing a key privacy concern for AI service users.
Perplexity added explicit language clarifying that personal data and user conversation content are not sold or shared with advertisers, and expanded disclosures regarding cookies and advertising measurement. This change may address prior user or regulatory concern about AI service data handling practices. The clarification does not appear to change operational practice but formalizes stated policy on advertiser data restrictions. Compliance teams should verify this accurately reflects current data handling practices and assess whether additional privacy notices or DPA updates are warranted.
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Analyst $49/moConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003920.
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