This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Notice states that Perplexity does not sell personal data or send user queries, prompts, or conversation content to advertisers. The policy also expands disclosure about cookies, first-party advertising measurement, and user privacy choices. This clarification directly addresses advertiser data handling practices, which is a material privacy concern for users of AI services.
View change record →The updated privacy notice expands transparency about how Perplexity collects and processes data across its services. The revised terms explicitly disclose that Comet browser collects browsing history, local data, and usage patterns; that Email Assistant analyzes email content for response advice but does not use that content for AI training; and that account data collection applies when creating accounts, submitting queries, and uploading documents. The policy now clearly separates consumer and enterprise data handling, stating that enterprise and API offerings are governed separately where Perplexity acts as a processor rather than a controller. You can review Comet privacy settings through the browser's controls and configure data collection preferences through your account settings.
View change record →How other platforms handle this
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
For countries without an adequacy decision, we transfer, in accordance with Article 46 of the GDPR, personal information to recipients that have entered into the approved form of transfer contract (SCCs)...
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"In accordance with the DPF, we are responsible for onward transfers to third parties that process personal data subject to the DPF in a way that does not follow the DPF Principles.Excerpt from Perplexity AI's Perplexity Privacy Policy
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The clause states: “In accordance with the DPF, we are responsible for onward transfers to third parties that process personal data subject to the DPF in a way that does not follow the DPF Principles.”
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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