Perplexity AI · Perplexity Privacy Policy · View original document ↗

Targeted Advertising Data Sharing

High severity High confidence Explicitdocumentlanguage Common · 290 of 352 platforms
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Recent governance activity Perplexity AI recorded 2 documented changes in the last 30 days.
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This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Data sharing for advertising measurement can expose user data to third-party ad-tech companies through technical channels that may not be visible to users.

Recent Activity

This document changed recently

Medium Jul 5, 2026

The updated privacy notice expands transparency about how Perplexity collects and processes data across its services. The revised terms explicitly disclose that Comet browser collects browsing history, local data, and usage patterns; that Email Assistant analyzes email content for response advice but does not use that content for AI training; and that account data collection applies when creating accounts, submitting queries, and uploading documents. The policy now clearly separates consumer and enterprise data handling, stating that enterprise and API offerings are governed separately where Perplexity acts as a processor rather than a controller. You can review Comet privacy settings through the browser's controls and configure data collection preferences through your account settings.

View change record →

Consumer impact (what this means for users)

Your data may be shared with third parties by Perplexity AI for the purpose of measuring advertising performance, including through cookies, pixels, and server-to-server connections.

How other platforms handle this

Squarespace Medium

we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share data with third parties to measure the performance of our advertising, including via server-to-server connections and web attribution and measurement technologies (e.g., a cookie or a pixel).

— Excerpt from Perplexity AI's Perplexity Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Perplexity Privacy Policy
Entity
Perplexity AI
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-046599
Document ID
CA-D-00510
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ff655e2bddcad2833548b605c0185d0c21d264d003841bf07cfc1b396bbde48b
Analysis generated
May 20, 2026 20:20 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Perplexity AI
Document: Perplexity Privacy Policy
Record ID: CA-P-046599
Captured: 2026-05-20 20:20:30 UTC
SHA-256: ff655e2bddcad283…
URL: https://conductatlas.com/platform/perplexity-ai/perplexity-privacy-policy/provision/CA-P-046599/targeted-advertising-data-sharing/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Perplexity AI's Targeted Advertising Data Sharing clause do?

Data sharing for advertising measurement can expose user data to third-party ad-tech companies through technical channels that may not be visible to users.

How does this clause affect you?

Your data may be shared with third parties by Perplexity AI for the purpose of measuring advertising performance, including through cookies, pixels, and server-to-server connections.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Perplexity AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Perplexity AI.