This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Data sharing for advertising measurement can expose user data to third-party ad-tech companies through technical channels that may not be visible to users.
The updated privacy notice expands transparency about how Perplexity collects and processes data across its services. The revised terms explicitly disclose that Comet browser collects browsing history, local data, and usage patterns; that Email Assistant analyzes email content for response advice but does not use that content for AI training; and that account data collection applies when creating accounts, submitting queries, and uploading documents. The policy now clearly separates consumer and enterprise data handling, stating that enterprise and API offerings are governed separately where Perplexity acts as a processor rather than a controller. You can review Comet privacy settings through the browser's controls and configure data collection preferences through your account settings.
View change record →Your data may be shared with third parties by Perplexity AI for the purpose of measuring advertising performance, including through cookies, pixels, and server-to-server connections.
How other platforms handle this
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
Monitoring
Perplexity AI has changed this document before.
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"We may share data with third parties to measure the performance of our advertising, including via server-to-server connections and web attribution and measurement technologies (e.g., a cookie or a pixel).— Excerpt from Perplexity AI's Perplexity Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Data sharing for advertising measurement can expose user data to third-party ad-tech companies through technical channels that may not be visible to users.
Your data may be shared with third parties by Perplexity AI for the purpose of measuring advertising performance, including through cookies, pixels, and server-to-server connections.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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