Peacock · Peacock Privacy Policy · View original document ↗

Biometric Identifier Collection

High severity Rare · 3 of 325 platforms
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This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes a data collection practice for biometric information, a category subject to heightened regulatory requirements under various state and federal privacy statutes. The explicit reference to legal compliance requirements indicates the company has identified statutory obligations governing this processing activity.

Consumer impact (what this means for users)

Individuals visiting Peacock-controlled physical locations may have biometric data collected and processed according to the terms. The provision applies to biometric collection only at specified venues (theme parks, studios, offices) rather than through the digital service platform.

How other platforms handle this

Wealthfront Medium

We may use third-party vendors for identity verification. These vendors analyze whether the Client's "selfie" matches the government-issued identity document. The information collected from Client photographs may constitute biometric information in some jurisdictions. Where required by law, we will ...

Roblox Medium

Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...

Best Buy Medium

We collect information about you in a variety of ways depending on how you interact with us and our products and services. This includes information you provide directly, information we collect automatically when you use our services, and information we receive from third parties. We may collect ide...

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▸ View Original Clause Language DOCUMENT RECORD
"
Biometric identifiers:* For example: as permitted by law, facial scans or fingerprints we collect at some of our theme parks, studios, or our offices. *Please note: this information is considered 'sensitive' under certain laws, and we process this information in accordance with applicable legal requirements.

— Excerpt from Peacock's Peacock Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005069
Document ID
CA-D-00387
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2cdc229ac08b3e081699897076910c614c6ae52dd1b1a617b092af586772d616
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-005069
Captured: 2026-05-07 15:46:16 UTC
SHA-256: 2cdc229ac08b3e08…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/biometric-identifier-collection/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Peacock's Biometric Identifier Collection clause do?

The provision establishes a data collection practice for biometric information, a category subject to heightened regulatory requirements under various state and federal privacy statutes. The explicit reference to legal compliance requirements indicates the company has identified statutory obligations governing this processing activity.

How does this clause affect you?

Individuals visiting Peacock-controlled physical locations may have biometric data collected and processed according to the terms. The provision applies to biometric collection only at specified venues (theme parks, studios, offices) rather than through the digital service platform.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.