Peacock Privacy Policy

This policy describes what personal information Peacock collects about you — including biometric data at physical locations — how it uses that data to personalize content and deliver targeted ads, and who it shares it with, including related companies and third-party advertising platforms. Sharing your data with certain third parties may count as a 'sale' under applicable privacy law, but you have the right to opt out of that sale or sharing for targeted advertising. Simply using Peacock's services means you are treated as having read and agreed to this policy, and Peacock can update the policy at any time.

This document establishes the framework under which Peacock collects, uses, shares, and retains personal information about users of its services and visitors to its physical properties. It sets out Peacock's rights to collect sensitive data — including biometric identifiers at physical venues — and to use personal information for content personalization and targeted advertising, including disclosure to Related Businesses and third-party advertising platforms. Peacock acknowledges that certain disclosures of personal information to third parties may constitute a 'sale' under applicable law, and grants users the right to opt out of such sale, sharing, or processing for targeted advertising, as well as a right to delete certain information. The policy takes effect through continued use of the services, with amendments permissible at any time to reflect changes in practice or law, and aggregated or deidentified data falls entirely outside the policy's protections.

Users of Peacock's services are subject to collection of their behavioral, device, and contact information, which Peacock uses to deliver targeted advertising and personalized content and may share with Related Businesses and third-party platforms. Visitors to Peacock's theme parks, studios, or offices may have biometric data — such as facial scans or fingerprints — collected. Peacock acknowledges that some of this data sharing may constitute a 'sale' of personal information under applicable law. Users have an explicit right to opt out of the sale, sharing, or processing of their personal information for targeted advertising, and a right to request deletion of certain information — both of which users can exercise directly with Peacock.