Peacock · Peacock Privacy Policy · View original document ↗

Keystroke and Scrolling Activity Tracking

High severity High confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Document Record

What it is

NBCUniversal automatically tracks your keystrokes and scrolling activity on its services, records form fields you partially complete, and logs these events even when you are offline, uploading them when you reconnect.

This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Keystroke logging and offline data queuing go beyond standard analytics and raise questions about the scope of behavioral surveillance, particularly for partially completed forms which may contain data the user chose not to submit.

Consumer impact (what this means for users)

Information you type into forms but do not submit, as well as your scrolling and keystroke patterns, may be captured and stored by NBCUniversal even without your active submission, and offline activity may be retroactively uploaded.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Review the Cookie Notice linked from the NBCUniversal privacy policy and use available opt-out tools to limit behavioral tracking. You can also uninstall mobile apps to stop all collection from those apps.

How other platforms handle this

Zendesk Medium

We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...

American Airlines Medium

American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...

GOAT Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.

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▸ View Original Clause Language DOCUMENT RECORD
"
Connection and Usage (including information collected through cookies): For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content (including videos) you view and duration, quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.

— Excerpt from Peacock's Peacock Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Keystroke and session replay tracking implicates state wiretapping and electronic surveillance laws, including the California Invasion of Privacy Act (CIPA), which has been the basis for class action litigation involving session replay and form data capture on websites. CCPA treats connection and usage data as personal information. GDPR Article 5 proportionality principles may be engaged where keystroke collection is not strictly necessary for the stated service purpose. GOVERNANCE EXPOSURE: High. The explicit disclosure of keystroke activity and partial form field capture places this practice within the scope of active CIPA litigation theories and FTC scrutiny of deceptive data collection. The offline logging and upload mechanism is operationally notable and may not be adequately disclosed through standard cookie consent flows. JURISDICTION FLAGS: California creates the highest exposure under CIPA. Illinois and other states with electronic surveillance statutes may also apply. EU and UK users benefit from GDPR and UK GDPR proportionality and necessity requirements that may constrain keystroke collection without explicit consent. CONTRACT AND VENDOR IMPLICATIONS: If third-party session replay or analytics vendors are used to implement keystroke and scrolling tracking, those vendors' data processing agreements should be reviewed to ensure they qualify as service providers under CCPA and processors under GDPR, and that data captured is not used for the vendor's own purposes. COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether the cookie consent mechanism and privacy notice at the point of data collection adequately disclose keystroke and offline logging to meet GDPR and CCPA transparency requirements. The partial form field capture practice in particular warrants legal review given active litigation in this area.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive data collection practices, and keystroke and partial form field capture without prominent disclosure may engage that authority.
    File a complaint →
  • State AG
    California and other state attorneys general may have authority under state electronic surveillance and consumer protection statutes applicable to keystroke and session replay tracking.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-007980
Document ID
CA-D-00387
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2cdc229ac08b3e081699897076910c614c6ae52dd1b1a617b092af586772d616
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-007980
Captured: 2026-05-07 15:46:16 UTC
SHA-256: 2cdc229ac08b3e08…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/keystroke-and-scrolling-activity-tracking/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Peacock's Keystroke and Scrolling Activity Tracking clause do?

Keystroke logging and offline data queuing go beyond standard analytics and raise questions about the scope of behavioral surveillance, particularly for partially completed forms which may contain data the user chose not to submit.

How does this clause affect you?

Information you type into forms but do not submit, as well as your scrolling and keystroke patterns, may be captured and stored by NBCUniversal even without your active submission, and offline activity may be retroactively uploaded.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.