Paramount+ collects location information, including zip code at registration and potentially device-level location data, which is used in part to determine which local TV station you can access through the service.
This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Location data enables Paramount+ to control which content you can access based on where you are, and may also be used for advertising targeting purposes, making it a category of data with both service and commercial uses.
Interpretive note: The full text of location data provisions is not available in the truncated document; the scope of device-level location collection versus zip code collection is uncertain without the complete policy text.
Your location data, including zip code and potentially more precise device location, is collected and used to determine your local CBS affiliate station access and may also inform advertising targeting, which means your physical location becomes part of your advertising profile.
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We collect information about your location, such as data from your device's GPS or IP address, when you use our products.
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
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REGULATORY LANDSCAPE: Location data collection implicates the FTC Act's unfair or deceptive practices standard where location data uses are not clearly disclosed, particularly where precise geolocation is collected beyond what is necessary for the stated service purpose. CCPA/CPRA classifies precise geolocation as sensitive personal information, requiring opt-out rights for its use in targeted advertising. GDPR treats location data as personal data requiring a lawful basis and, where precise, may trigger heightened processing standards. GOVERNANCE EXPOSURE: Medium. The collection of zip code for local station assignment is a disclosed, service-functional use. However, if device-level location data is additionally collected via SDKs such as Kochava (a mobile attribution and location analytics provider), this represents a more expansive data collection practice that may require separate disclosure and consent under CCPA/CPRA's sensitive data provisions. JURISDICTION FLAGS: California's CPRA treats precise geolocation as sensitive personal information requiring opt-out rights for sharing. Illinois and other states with geolocation-specific statutes may impose additional requirements. EU/EEA users are protected under GDPR's proportionality principle, which requires that location collection be limited to what is necessary for the stated purpose. CONTRACT AND VENDOR IMPLICATIONS: Kochava, which is embedded in the platform, is a mobile attribution platform with significant location data capabilities; its data use terms should be reviewed to confirm that location data collected through the Paramount+ platform is not used for Kochava's own commercial purposes beyond the scope of the service agreement. COMPLIANCE CONSIDERATIONS: Compliance teams should map all location data collection points (registration zip code, device GPS, IP-based location) and confirm that CCPA/CPRA sensitive data opt-out mechanisms cover geolocation. The Kochava SDK's data collection scope should be contractually limited and audited.
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Location data enables Paramount+ to control which content you can access based on where you are, and may also be used for advertising targeting purposes, making it a category of data with both service and commercial uses.
Your location data, including zip code and potentially more precise device location, is collected and used to determine your local CBS affiliate station access and may also inform advertising targeting, which means your physical location becomes part of your advertising profile.
ConductAtlas has identified this type of provision across 21 platforms. See the full comparison.
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