Paramount+ collects location information, including zip code at registration and potentially device-level location data, which is used in part to determine which local TV station you can access through the service.
This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Location data collection enables Paramount+ to deliver location-specific content recommendations, enforce licensing restrictions by geographic region, and support analytics regarding service usage patterns across different markets. This mechanism directly supports both content delivery and rights management functions.
Interpretive note: The full text of location data provisions is not available in the truncated document; the scope of device-level location collection versus zip code collection is uncertain without the complete policy text.
Your location data, including zip code and potentially more precise device location, is collected and used to determine your local CBS affiliate station access and may also inform advertising targeting, which means your physical location becomes part of your advertising profile.
How other platforms handle this
We collect information about your precise or approximate location as determined through data such as your IP address, GPS, and other inputs from your device, with your permission where required. We may use this information to provide, personalize, and improve our services, and for safety purposes.
Device and Connection Information. Consistent with your device or browser permissions, your device or browser automatically sends us information about when and how you install, access, or use our Services. This includes information such as your device type, operating system information, browser info...
Uber collects precise or approximate location data from riders' and order recipients' mobile devices when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their device. Uber collects this data from the time a ride or order is requested ...
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REGULATORY LANDSCAPE: Location data collection implicates the FTC Act's unfair or deceptive practices standard where location data uses are not clearly disclosed, particularly where precise geolocation is collected beyond what is necessary for the stated service purpose. CCPA/CPRA classifies precise geolocation as sensitive personal information, requiring opt-out rights for its use in targeted advertising. GDPR treats location data as personal data requiring a lawful basis and, where precise, may trigger heightened processing standards. GOVERNANCE EXPOSURE: Medium. The collection of zip code for local station assignment is a disclosed, service-functional use. However, if device-level location data is additionally collected via SDKs such as Kochava (a mobile attribution and location analytics provider), this represents a more expansive data collection practice that may require separate disclosure and consent under CCPA/CPRA's sensitive data provisions. JURISDICTION FLAGS: California's CPRA treats precise geolocation as sensitive personal information requiring opt-out rights for sharing. Illinois and other states with geolocation-specific statutes may impose additional requirements. EU/EEA users are protected under GDPR's proportionality principle, which requires that location collection be limited to what is necessary for the stated purpose. CONTRACT AND VENDOR IMPLICATIONS: Kochava, which is embedded in the platform, is a mobile attribution platform with significant location data capabilities; its data use terms should be reviewed to confirm that location data collected through the Paramount+ platform is not used for Kochava's own commercial purposes beyond the scope of the service agreement. COMPLIANCE CONSIDERATIONS: Compliance teams should map all location data collection points (registration zip code, device GPS, IP-based location) and confirm that CCPA/CPRA sensitive data opt-out mechanisms cover geolocation. The Kochava SDK's data collection scope should be contractually limited and audited.
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Location data collection enables Paramount+ to deliver location-specific content recommendations, enforce licensing restrictions by geographic region, and support analytics regarding service usage patterns across different markets. This mechanism directly supports both content delivery and rights management functions.
Your location data, including zip code and potentially more precise device location, is collected and used to determine your local CBS affiliate station access and may also inform advertising targeting, which means your physical location becomes part of your advertising profile.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
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