Paramount+ collects data about what content you watch, how long you watch it, and your viewing patterns, which can be used for personalization and advertising purposes.
This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Video viewing records are specifically protected under the Video Privacy Protection Act (VPPA), a federal law that restricts how streaming services can share what you watch with third parties.
Interpretive note: The full text of the viewing data collection and sharing provisions is not available in the truncated document; analysis is based on observable platform infrastructure and standard industry disclosure patterns.
Your viewing history on Paramount+ is collected and may be used to serve targeted advertising and shared with third parties, which may trigger specific federal privacy protections under the VPPA that give you rights to consent or object.
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REGULATORY LANDSCAPE: The Video Privacy Protection Act (VPPA, 18 U.S.C. 2710) directly governs the collection and disclosure of 'personally identifiable information' relating to video content consumption by subscribers of streaming services. The VPPA requires informed, written consent obtained at the time of disclosure for sharing of video viewing records with third parties. Enforcement occurs primarily through private right of action, with statutory damages of $2,500 per violation. The FTC may also engage under general consumer protection authority. GOVERNANCE EXPOSURE: High. Streaming platforms that collect viewing history and transmit it to advertising partners via tracking pixels or SDKs have been the subject of multiple VPPA class action lawsuits in federal courts. The risk is compounded where the platform does not obtain separate, contemporaneous written consent for each category of third-party disclosure. JURISDICTION FLAGS: VPPA applies federally across all US jurisdictions. California additionally imposes heightened obligations under CCPA/CPRA for sensitive personal information, which may include viewing history in certain contexts. EU/EEA users are protected under GDPR Article 6 lawful basis requirements for processing behavioral data. CONTRACT AND VENDOR IMPLICATIONS: Any vendor contract that involves transmission of viewing records must include VPPA-compliant consent terms and must not authorize the vendor to use viewing data for purposes beyond the original disclosure. Vendor DPAs should be reviewed to confirm data use limitations. COMPLIANCE CONSIDERATIONS: Legal teams should confirm whether the platform's consent mechanisms at registration or point of service satisfy VPPA's 'informed, written consent' standard for each category of third-party disclosure, and whether consent renewal processes are in place given VPPA's requirement that consent be obtained at the time of disclosure.
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Video viewing records are specifically protected under the Video Privacy Protection Act (VPPA), a federal law that restricts how streaming services can share what you watch with third parties.
Your viewing history on Paramount+ is collected and may be used to serve targeted advertising and shared with third parties, which may trigger specific federal privacy protections under the VPPA that give you rights to consent or object.
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