This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for Paramount+ to gather location and device-level tracking data across its service ecosystem. This collection supports both service functionality and the commercial monetization of user behavioral data through targeted advertising partnerships.
Users operating under these terms consent to ongoing collection of their precise location information and device identifiers by Paramount+ and designated partners. The terms authorize use of this data for advertising targeting and analytics without requiring affirmative consent for each collection event.
How other platforms handle this
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Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
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"We and our partners may collect precise geolocation data and device identifiers, including IP addresses, advertising IDs, and other device-level identifiers, to provide and personalize our services, deliver targeted advertising, and for analytics purposes.— Excerpt from Paramount+'s Paramount Privacy Policy
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The clause establishes the operational basis for Paramount+ to gather location and device-level tracking data across its service ecosystem. This collection supports both service functionality and the commercial monetization of user behavioral data through targeted advertising partnerships.
Users operating under these terms consent to ongoing collection of their precise location information and device identifiers by Paramount+ and designated partners. The terms authorize use of this data for advertising targeting and analytics without requiring affirmative consent for each collection event.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Paramount+.