This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for Paramount+ to gather location and device-level tracking data across its service ecosystem. This collection supports both service functionality and the commercial monetization of user behavioral data through targeted advertising partnerships.
Users operating under these terms consent to ongoing collection of their precise location information and device identifiers by Paramount+ and designated partners. The terms authorize use of this data for advertising targeting and analytics without requiring affirmative consent for each collection event.
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"We and our partners may collect precise geolocation data and device identifiers, including IP addresses, advertising IDs, and other device-level identifiers, to provide and personalize our services, deliver targeted advertising, and for analytics purposes.— Excerpt from Paramount+'s Paramount Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The clause establishes the operational basis for Paramount+ to gather location and device-level tracking data across its service ecosystem. This collection supports both service functionality and the commercial monetization of user behavioral data through targeted advertising partnerships.
Users operating under these terms consent to ongoing collection of their precise location information and device identifiers by Paramount+ and designated partners. The terms authorize use of this data for advertising targeting and analytics without requiring affirmative consent for each collection event.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Paramount+.