Paramount Privacy Policy

This document governs data collection, use, and disclosure practices for Paramount+ (operated by Paramount Global and its affiliates), covering users of its streaming platform across web, mobile, and connected device interfaces. The policy asserts broad data collection authority, including account registration data, payment information, viewing history, device identifiers, location data, and behavioral data generated through use of the service, with the terms authorizing sharing of this information with advertising partners, analytics providers, and third-party service vendors. Notably, the policy's visible structure incorporates tracking technologies from a significant number of third-party vendors (including Meta/Facebook pixel, Google Tag Manager, Microsoft Clarity, Kochava, Branch, and Adobe Alloy) embedded directly in the service infrastructure, which is operationally distinct from policies that limit tracking to first-party analytics. The policy appears to engage the California Consumer Privacy Act (CCPA/CPRA) for California residents, the Video Privacy Protection Act (VPPA) given the video streaming context, and potentially COPPA given Nickelodeon and Nick Jr. content targeting minors; applicable law or regulatory guidance may further constrain how broadly asserted data rights apply in practice. The truncated nature of the source document limits full analysis of opt-out mechanisms, data retention terms, and international transfer provisions, creating material uncertainty for compliance review.