The policy states that user-submitted content, including prompts, files, images, audio, and video, may be used by OpenAI to train the AI models that power its Services, subject to a user-controlled opt-out.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a default opt-in posture for AI model training using personal user content, requiring users to affirmatively opt out rather than affirmatively consent; in jurisdictions where secondary use of personal data for AI training requires opt-in consent, this posture may require evaluation under applicable law.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
View change record →The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
View change record →The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
View change record →No material change in text; only provision name simplified from 'AI Model Training Using User Content' to 'User Content Used to Train AI Models'.
View full change record →Under this provision, user-submitted content including prompts and uploaded files is used to train OpenAI's AI models unless the user opts out through account settings or privacy.openai.com. The policy also notes that content which has already been de-identified and disassociated from an account prior to a deletion request may not be removed from training datasets.
Cross-platform context
See how other platforms handle User Content Used to Train AI Models and similar clauses.
Compare across platforms →"As noted above, we may use Content you provide us to improve our Services, for example to train the models that power ChatGPT. Read our instructions on how you can opt out of our use of your Content to train our models.Excerpt from OpenAI's Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 lawful basis requirements and Article 9 for any special category data that may appear in user prompts, enforced by EU data protection authorities including the Irish …
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This provision establishes a default opt-in posture for AI model training using personal user content, requiring users to affirmatively opt out rather than affirmatively consent; in jurisdictions where secondary use of personal data for AI training requires opt-in consent, this posture may require evaluation under applicable law.
Under this provision, user-submitted content including prompts and uploaded files is used to train OpenAI's AI models unless the user opts out through account settings or privacy.openai.com. The policy also notes that content which has already been de-identified and disassociated from an account prior to a deletion request may not be removed from training datasets.
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