The policy discloses that OpenAI receives information from advertisers and data partners, including data about purchases users make from those advertisers, and uses this data to measure and improve ad effectiveness for Free and Go tier users.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses an inbound data flow from third-party advertisers that includes individual purchase transaction data, which is used for ad measurement and personalization; this practice engages state-level targeted advertising and cross-context behavioral advertising opt-out requirements, and the policy provides opt-out controls through account settings and Global Privacy Control.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
View change record →The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
View change record →The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
View change record →Under this provision, OpenAI may receive data about purchases Free and Go users make from advertisers and use that data to personalize and measure the effectiveness of ads shown within OpenAI Services. Users can opt out of this data use through the advertising controls in account settings or via Global Privacy Control.
Cross-platform context
See how other platforms handle Advertiser Purchase Data for Free and Go Users and similar clauses.
Compare across platforms →"We may receive information from advertisers and other data partners, which we use for purposes including to help us measure and improve the effectiveness of ads shown to Free and Go users on our Services. For example, we could receive information about purchases you make from these advertisers.Excerpt from OpenAI's Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages CCPA and CPRA definitions of 'sharing' personal information for cross-context behavioral advertising, enforced by the California Privacy Protection Agency.
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This provision discloses an inbound data flow from third-party advertisers that includes individual purchase transaction data, which is used for ad measurement and personalization; this practice engages state-level targeted advertising and cross-context behavioral advertising opt-out requirements, and the policy provides opt-out controls through account settings and Global Privacy Control.
Under this provision, OpenAI may receive data about purchases Free and Go users make from advertisers and use that data to personalize and measure the effectiveness of ads shown within OpenAI Services. Users can opt out of this data use through the advertising controls in account settings or via Global Privacy Control.
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