Depending on your US state, you may have the right to access, delete, correct your data, or opt out of data sharing, and you can exercise these rights by submitting a form at OpenAI's privacy portal.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision identifies the specific state-law rights available to users in California, Virginia, Colorado, Connecticut, and Texas, and directs users to a single privacy request portal to exercise them, which is operationally significant for users wishing to control how their data is used.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
View change record →The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
View change record →The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
View change record →The policy states that California, Virginia, Colorado, Connecticut, and Texas residents can submit requests to access, delete, correct, or opt out of sale or sharing of their personal data through privacy.openai.com; non-discrimination protections are also stated, meaning OpenAI commits not to deny service for exercising these rights.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"Depending on where you live, you may have certain rights regarding your personal information, including: the right to know what personal information we have collected about you; the right to delete personal information we have collected from you; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of your personal information; the right to limit use of sensitive personal information; and the right to non-discrimination for exercising your privacy rights. California, Virginia, Colorado, Connecticut, and Texas residents may exercise these rights by submitting a request through our Privacy Request Form.Excerpt from OpenAI's Privacy Policy
REGULATORY LANDSCAPE: This provision directly engages CCPA and CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), and TDPPA (Texas).
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision identifies the specific state-law rights available to users in California, Virginia, Colorado, Connecticut, and Texas, and directs users to a single privacy request portal to exercise them, which is operationally significant for users wishing to control how their data is used.
The policy states that California, Virginia, Colorado, Connecticut, and Texas residents can submit requests to access, delete, correct, or opt out of sale or sharing of their personal data through privacy.openai.com; non-discrimination protections are also stated, meaning OpenAI commits not to deny service for exercising these rights.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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