OpenAI states that content you submit through consumer products like ChatGPT may be used to train its AI models by default, but you can turn this off in your account's Data Controls settings.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision is operationally significant because it means that conversational inputs, which may include personal, professional, or sensitive information, may be incorporated into AI model training unless the user actively disables the setting.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
View change record →The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
View change record →The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
View change record →The policy states that conversation content submitted through consumer-tier products is used for model training unless the user opts out via the Data Controls toggle in account settings; API users are stated to be excluded from this default practice by default.
How other platforms handle this
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"We may use your content to train our models. For example, we use content to train our models. You can opt out of having your content used to train our models by following the instructions in the 'How to exercise your privacy rights' section or following the model training opt-out instructions in our Help Center.Excerpt from OpenAI's Privacy Policy
REGULATORY LANDSCAPE: This provision engages the California Consumer Privacy Act and CPRA, which require businesses to provide opt-out rights for certain uses of personal data and may require disclosure of AI training use as a …
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision is operationally significant because it means that conversational inputs, which may include personal, professional, or sensitive information, may be incorporated into AI model training unless the user actively disables the setting.
The policy states that conversation content submitted through consumer-tier products is used for model training unless the user opts out via the Data Controls toggle in account settings; API users are stated to be excluded from this default practice by default.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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