Nintendo shares your personal data with advertising partners to deliver targeted ads both on Nintendo's own platforms and on other websites and apps; you can opt out but the default is opt-in.
This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The default opt-in structure means your data is shared with advertising partners unless you actively change your settings; this sharing may qualify as a 'sale' or 'sharing' of personal information under California law, giving California residents specific rights.
Interpretive note: Whether the opt-out mechanism satisfies GDPR consent requirements for EU users is uncertain; GDPR generally requires opt-in consent for behavioral advertising, which an opt-out default does not satisfy.
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Unless you actively opt out, Nintendo shares data about your activity with third-party advertising partners who may use it to target you with ads across other platforms and websites, not just on Nintendo services.
How other platforms handle this
Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.
We may share your personal information with third party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service and marketing assistance. We may also share information with advertising and analyt...
We may share personal information with third-party advertising partners and analytics providers to help us understand how our services are used and to serve relevant advertising. These third parties may use cookies, pixel tags, and similar tracking technologies to collect information about your use ...
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"We may share your information with advertising partners to provide you with targeted advertisements and other marketing content on our services and on third-party services. You may opt out of interest-based advertising by adjusting your account settings or by using industry opt-out tools.— Excerpt from Nintendo's Nintendo Privacy Policy
REGULATORY LANDSCAPE: This provision most directly engages the CCPA and its amendment (CPRA), which define the 'sharing' of personal information for cross-context behavioral advertising as a regulated activity requiring an opt-out mechanism; the California Privacy Protection Agency enforces these requirements. GDPR requires a valid lawful basis for processing personal data for advertising, with consent being the required basis for non-essential cookie-based or behavioral advertising targeting EU users; an opt-out mechanism alone is unlikely to satisfy GDPR Article 6 consent requirements. The FTC Act Section 5 applies to the accuracy and prominence of disclosures about data sharing with advertising partners. GOVERNANCE EXPOSURE: Medium to High. The opt-out rather than opt-in default for interest-based advertising creates compliance risk under GDPR for EU users and requires verified opt-out infrastructure for California residents under CCPA. The breadth of 'advertising partners' is not enumerated in the policy, which may limit transparency for data mapping purposes. JURISDICTION FLAGS: California residents have a statutory right to opt out of the sale or sharing of personal information, which Nintendo must honor promptly. EU/EEA users require affirmative consent (opt-in) for behavioral advertising under GDPR, creating a structural tension with the opt-out default described in this policy. Additional state privacy laws (Virginia, Colorado, Connecticut, Texas) with similar opt-out rights for targeted advertising may also apply. CONTRACT AND VENDOR IMPLICATIONS: Data sharing agreements with advertising partners should specify the permissible purposes for which shared data may be used, prohibit onward sale or further sharing without notice, and include provisions for honoring opt-out signals (including Global Privacy Control signals as required under CCPA). Vendor due diligence should verify that advertising partners maintain adequate data security and comply with applicable privacy frameworks. COMPLIANCE CONSIDERATIONS: Compliance teams should verify that Nintendo's opt-out mechanism covers all forms of data sharing that qualify as 'sale' or 'sharing' under CCPA and comparable state laws, and that the mechanism responds to Global Privacy Control browser signals as required. A data flow mapping exercise should identify which specific data elements are shared with advertising partners and on what contractual basis. The adequacy of disclosures to users at the point of account creation regarding advertising data sharing should be assessed.
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The default opt-in structure means your data is shared with advertising partners unless you actively change your settings; this sharing may qualify as a 'sale' or 'sharing' of personal information under California law, giving California residents specific rights.
Unless you actively opt out, Nintendo shares data about your activity with third-party advertising partners who may use it to target you with ads across other platforms and websites, not just on Nintendo services.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Nintendo.