This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a data collection framework that enables location-based functionality while also permitting use of geolocation data for advertising optimization and service analytics. This dual-purpose authorization means geolocation data collection operates as both a service-enabling mechanism and a data input for commercial purposes.
Nintendo now explicitly discloses that it collects persistent identifiers (IP addresses, device IDs) from child users for operational, security, fraud prevention, and service improvement purposes, and states that contractual restrictions limit how service providers can use this data. Parents gain enhanced transparency by being able to view a named list of third-party games and applications authorized to access their child's account, rather than just managing access through settings. The policy also clarifies that location information may be used for check-ins at Nintendo locations and events in addition to location-based games. You can review and manage which third-party apps have access to your child's account through your Nintendo Account profile settings.
View change record →Nintendo now discloses that it uses location data not only for location-based games and friend connections, but also to enable check-ins at specific events and Nintendo locations, which is a new explicit use case. The policy now details how child user data including persistent identifiers like IP addresses and device IDs are collected and retained, with commitments to delete or de-identify data based on sensitivity and account activity. Parents can now see which third-party apps have been authorized to access their child's account before deciding whether to allow continued access, giving more visibility into connected applications.
View change record →The revised policy simplifies how Nintendo describes data retention, now stating information is retained only as long as reasonably necessary in accordance with applicable law, without prior detail about sensitivity-based retention practices. For child users, the policy no longer explicitly lists persistent identifiers (IP addresses, device identifiers) that Nintendo and service providers collect, removing specific disclosure language that previously detailed collection purposes for child accounts. The policy now indicates it collects error information from both users and devices, broadening the prior language focused on device errors only. The privacy certification body changed from CARU to ESRB, meaning independent audits and enforcement are now administered by the Entertainment Software Rating Board rather than the Children's Advertising Review Unit.
View change record →Users who activate Nintendo services operate under terms that permit continuous geolocation data collection through multiple technical channels and authorize use of that data for advertising alongside service functionality. The terms do not restrict geolocation collection to specific service features or limit secondary uses to non-advertising purposes.
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We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"We may collect precise geolocation data from your device when you use our services, including through GPS, Wi-Fi, and cell tower signals. We use this information to provide location-based services, improve our services, and for advertising purposes.— Excerpt from Nintendo's Nintendo Privacy Policy
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The provision establishes a data collection framework that enables location-based functionality while also permitting use of geolocation data for advertising optimization and service analytics. This dual-purpose authorization means geolocation data collection operates as both a service-enabling mechanism and a data input for commercial purposes.
Users who activate Nintendo services operate under terms that permit continuous geolocation data collection through multiple technical channels and authorize use of that data for advertising alongside service functionality. The terms do not restrict geolocation collection to specific service features or limit secondary uses to non-advertising purposes.
ConductAtlas has identified this type of provision across 13 platforms. See the full comparison.
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