Nintendo tracks which games you play, how long you play them, your scores, achievements, and who you play with or communicate with on Nintendo services.
Your gameplay history, friend lists, and in-game activity are collected and may be shared with third-party game developers and advertising partners, meaning companies outside Nintendo can receive detailed behavioral data about you.
Cross-platform context
See how other platforms handle Gameplay and Play History Data Collection and similar clauses.
Compare across platforms →This type of behavioral and gameplay data builds a detailed profile of your habits and social connections, which can be shared with third-party game developers and used for targeted advertising.
(1) REGULATORY FRAMEWORK: Gameplay behavioral data constitutes personal information under CCPA §1798.140(o) and personal data under GDPR Art. 4(1). Sharing this data with third-party developers for commercial purposes may constitute 'selling' or 'sharing' under CCPA §1798.140(ad), triggering opt-out obligations under §1798.120. GDPR Art. 6(1)(a) or (f) must provide lawful basis; where data involves minors, Art. 8 and COPPA 16 CFR §312.5 apply. FTC Act Section 5 governs deceptive practices in data sharing disclosures. Enforcement authority: FTC (US), state AGs (California, others), EU data protection authorities. (2)
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