What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.netflix.com/adchoices', 'difficulty': 'MODERATE', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Visit netflix.com/adchoices to manage your cookie and advertising tracking preferences. You can also adjust your device's advertising identifier settings (iOS: Settings > Privacy > Tracking; Android: Settings > Privacy > Ads) to limit cross-app tracking.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has enforcement authority over deceptive tracking practices and unfair use of consumer data collected through cookies and device identifiers under FTC Act Section 5.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Cookie and Tracking Technology Use clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Cookie and Tracking Technology Use clauses across approximately 6 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Cookie and Tracking Technology Use — Netflix

What it is

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

Why it matters

Tracking technologies like advertising identifiers and pixel tags enable Netflix and its Advertising Company partners to follow your activity across the internet, building profiles that extend well beyond what you do on Netflix itself.

Consumer impact

Netflix collects a wide range of personal data including your full viewing history, voice inputs and transcripts, device identifiers across your home network, and behavioral advertising profiles built from your activity on third-party websites and apps outside of Netflix. Netflix shares this data with external Advertising Companies and service providers, and makes inferences about your household's preferences — meaning data collected about one person on your network may influence how others are profiled. You can opt out of behavioral advertising and the sale or sharing of your personal information by visiting your Netflix account settings or navigating to netflix.com/adchoices.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Visit netflix.com/adchoices to manage your cookie and advertising tracking preferences. You can also adjust your device's advertising identifier settings (iOS: Settings > Privacy > Tracking; Android: Settings > Privacy > Ads) to limit cross-app tracking.

Applicable agencies

FTC

The FTC has enforcement authority over deceptive tracking practices and unfair use of consumer data collected through cookies and device identifiers under FTC Act Section 5.
File a complaint →

Provision details

Document information

Document

Netflix Privacy Statement

Entity

Netflix

Document last updated

March 24, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002627

Document ID

CA-D-00039

Evidence Provenance

Source URL

https://help.netflix.com/legal/privacy

Wayback Machine

View archived versions →

SHA-256

ce870de529bc75e6806cade2505d73e2a7fdd058ecced65ee63e9d53d37458e1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Netflix | Document: Netflix Privacy Statement | Record: CA-P-002627
Captured: 2026-04-18 08:32:05 UTC | SHA-256: ce870de529bc75e6…
URL: https://conductatlas.com/platform/netflix/netflix-privacy-statement/cookie-and-tracking-technology-use/
Accessed: April 22, 2026

Classification

Severity

Medium

Cookie and Tracking Technology Use