Netflix · Netflix Privacy Statement

Consumer Data Subject Rights

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What it is

For questions about this Privacy Statement, our use of your personal information, or how to exercise your privacy rights, please contact our Data Protection Officer/Privacy Office at privacy@netflix.com.

Why it matters

Knowing how and where to exercise your privacy rights is essential — Netflix provides a designated contact and portal, but you must initiate the request yourself, and failure to act means Netflix retains your data indefinitely for most purposes.

Consumer impact

Netflix collects a wide range of personal data including your full viewing history, voice inputs and transcripts, device identifiers across your home network, and behavioral advertising profiles built from your activity on third-party websites and apps outside of Netflix. Netflix shares this data with external Advertising Companies and service providers, and makes inferences about your household's preferences — meaning data collected about one person on your network may influence how others are profiled. You can opt out of behavioral advertising and the sale or sharing of your personal information by visiting your Netflix account settings or navigating to netflix.com/adchoices.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Email privacy@netflix.com with your account email address and specify whether you are requesting access, deletion, correction, or portability of your personal data. Netflix must respond within 30 days (GDPR) or 45 days (CCPA).
  • Export Your Data
    Log into your Netflix account, go to Account settings, and select 'Download your personal information' to request a portable copy of your data. Netflix will prepare and deliver the data file to your registered email address.

Applicable agencies

  • FTC
    The FTC has enforcement authority over deceptive representations about data subject rights and consumer data access under FTC Act Section 5.
    File a complaint →
  • State AG
    State Attorneys General in California, Virginia, Colorado, and Connecticut enforce data subject rights under CPRA, CDPA, CPA, and CTDPA respectively.
    File a complaint →

Provision details

Document information
Document
Netflix Privacy Statement
Entity
Netflix
Document last updated
March 24, 2026
Tracking information
First tracked
April 18, 2026
Last verified
April 18, 2026
Record ID
CA-P-002704
Document ID
CA-D-00039
Evidence Provenance
Source URL
Wayback Machine
SHA-256
ce870de529bc75e6806cade2505d73e2a7fdd058ecced65ee63e9d53d37458e1
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Netflix | Document: Netflix Privacy Statement | Record: CA-P-002704
Captured: 2026-04-18 08:32:05 UTC | SHA-256: ce870de529bc75e6…
URL: https://conductatlas.com/platform/netflix/netflix-privacy-statement/consumer-data-subject-rights/
Accessed: April 22, 2026
Classification
Severity
Medium
Categories

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