Netflix keeps your personal information for as long as it considers necessary for its business purposes or as required by law, with the retention period determined by Netflix based on the nature and purpose of the data.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy does not state specific retention durations for most data categories, instead reserving discretion to determine retention based on business and legal purposes; this may be relevant to users exercising deletion rights under GDPR, CCPA, or other applicable law.
Interpretive note: The policy does not publish specific retention periods for individual data categories, making it difficult to assess compliance with CPRA's retention disclosure requirements without reference to Netflix's internal retention schedules.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →The policy authorizes Netflix to retain personal data including viewing history, payment information, and usage data for periods determined by its own assessment of business necessity and legal requirements, without specifying fixed retention timelines for most data types. Users may request deletion of their data by contacting privacy@netflix.com or through account settings.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Statement, unless a longer retention period is required or permitted by law (such as for legal, tax, accounting, fraud prevention, or other legitimate business reasons). In determining the appropriate retention period, we consider the purposes for which we use your information and the nature of the information.Excerpt from Netflix's Privacy Statement
1) REGULATORY LANDSCAPE: GDPR Article 5(1)(e) requires personal data to be kept in a form that permits identification no longer than necessary for the purposes for which it is processed (storage limitation principle).
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The policy does not state specific retention durations for most data categories, instead reserving discretion to determine retention based on business and legal purposes; this may be relevant to users exercising deletion rights under GDPR, CCPA, or other applicable law.
The policy authorizes Netflix to retain personal data including viewing history, payment information, and usage data for periods determined by its own assessment of business necessity and legal requirements, without specifying fixed retention timelines for most data types. Users may request deletion of their data by contacting privacy@netflix.com or through account settings.
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