This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for Meta's advertising business model by creating explicit authorization to process user data for ad targeting and delivery. The clause defines the scope of data Meta may process and the purposes for which it may be used within the service.
The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.
View change record →Users' activity data and engagement patterns are processed to generate targeted advertisements. Users do not have the ability to opt out of data collection for advertising while continuing to use the service, though they may adjust ad preferences through service settings.
How other platforms handle this
We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
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This provision establishes the operational basis for Meta's advertising business model by creating explicit authorization to process user data for ad targeting and delivery. The clause defines the scope of data Meta may process and the purposes for which it may be used within the service.
Users' activity data and engagement patterns are processed to generate targeted advertisements. Users do not have the ability to opt out of data collection for advertising while continuing to use the service, though they may adjust ad preferences through service settings.
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