Meta doesn't sell your name or email to advertisers directly, but it does use detailed information about your behaviour, interests, and identity to target ads at you on behalf of advertisers, and reports back to advertisers on how you interacted with those ads.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause defines the operational boundaries of Meta's data-sharing practices with advertising partners, establishing that direct identifiers remain separate from behavioral targeting mechanisms while performance analytics are provided to inform advertiser optimization.
The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.
View change record →Meta builds detailed profiles of your online and offline behaviour to serve you targeted advertising, and shares performance data about your engagement with ads with advertisers — practices that EU and California regulators have determined require explicit, freely given consent separate from platform access.
How other platforms handle this
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
Activision uses 'Cookies' to tailor content and marketing, and to improve and adjust user experiences.
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Meta has changed this document before.
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"We don't sell your personal data to advertisers, and we don't share information that directly identifies you (such as your name, email address or other contact information) with advertisers unless you give us permission. Instead, advertisers give us information like the type of audience they want to reach, and we serve those ads to people who may be relevant. We provide advertisers with reports about the performance of their ads that help them understand how people are interacting with their content. See Section 2 above to learn more about how we use your information and how it is shared with our partners. We also provide advertisers with information about how their ads perform. See our Privacy Policy for more information about our advertising practices.— Excerpt from Meta's Meta Terms of Service
(1) REGULATORY FRAMEWORK: This provision engages GDPR Art. 6(1)(a) (consent as legal basis for behavioural advertising), Art. 6(1)(f) (legitimate interests), and the CJEU ruling in C-252/21 (Meta v. Bundeskartellamt) which held that consent for personalised advertising must be freely given and not bundled with service access. CPRA §1798.120 grants California residents the right to opt out of sharing personal information for cross-context behavioural advertising, which the CPRA treats as equivalent to 'sale.' The ePrivacy Directive (2002/58/EC) Art. 5(3) governs cookie-based tracking used to build advertising profiles. The FTC Act Section 5 applies to material misrepresentations about the nature of data use in advertising. The EU's Digital Markets Act (DMA) Art. 5(2) specifically prohibits Meta as a designated gatekeeper from combining personal data across services for advertising without explicit consent. (2)
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This clause defines the operational boundaries of Meta's data-sharing practices with advertising partners, establishing that direct identifiers remain separate from behavioral targeting mechanisms while performance analytics are provided to inform advertiser optimization.
Meta builds detailed profiles of your online and offline behaviour to serve you targeted advertising, and shares performance data about your engagement with ads with advertisers — practices that EU and California regulators have determined require explicit, freely given consent separate from platform access.
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