This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause defines the operational boundaries of Meta's advertising business by permitting targeted ad delivery based on user attributes while restricting certain data sharing practices. The distinction between data-driven audience matching and direct identifier sharing establishes the procedural mechanism through which Meta monetizes user engagement data.
The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.
View change record →Users' behavioral and demographic information is authorized for use in Meta's ad targeting system, which determines which advertisements users encounter based on audience characteristics. Users do not receive compensation for this data use, though the terms specify that directly identifying information requires separate consent before sharing with advertisers.
How other platforms handle this
We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.
We and our third-party partners, including advertising partners, may use the information we collect from you, including information about your gameplay, preferences, and device, to provide you with targeted advertising both within and outside of our Services. We may share data with advertising partn...
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
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"We don't sell your personal data to advertisers, and we don't share information that directly identifies you (such as your name, email address or other contact information) with advertisers without your specific consent. Instead, advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested. We provide advertisers with reports about the performance of their ads that help them understand how people are interacting with their content.— Excerpt from Meta's Meta Terms of Service
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause defines the operational boundaries of Meta's advertising business by permitting targeted ad delivery based on user attributes while restricting certain data sharing practices. The distinction between data-driven audience matching and direct identifier sharing establishes the procedural mechanism through which Meta monetizes user engagement data.
Users' behavioral and demographic information is authorized for use in Meta's ad targeting system, which determines which advertisements users encounter based on audience characteristics. Users do not receive compensation for this data use, though the terms specify that directly identifying information requires separate consent before sharing with advertisers.
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