Meta tracks your activity on other companies' websites and apps — not just on Facebook and Instagram — through tools like the Meta Pixel, and combines this external browsing data with your Meta profile.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Meta's data collection framework across multiple data sources and device ecosystems, enabling the company to maintain cross-device user profiles that combine on-platform and off-platform activity data contributed by partner networks.
Every time you visit a website that has the Meta Pixel installed — including health, financial, or legal websites — Meta receives data about that visit and links it to your Facebook or Instagram account, enriching its advertising profile about you without requiring any action on your part.
How other platforms handle this
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
if you place a restaurant order, our restaurant partner will collect and process your credit card or other payment information in order to fulfill the order.
"We collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices you use. We also receive and use information from third-party partners and other sources who have the right to share it with us. These third-party partners include advertisers, businesses and other partners that use our Products, services and technologies. We receive information about your activity on and off our Products. For example, we receive information about: websites you visit and apps you use; purchases and transactions you make; how you use their services; and other online and offline interactions.Excerpt from Meta's Privacy Policy
REGULATORY FRAMEWORK: Off-platform tracking engages GDPR Art.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The clause establishes Meta's data collection framework across multiple data sources and device ecosystems, enabling the company to maintain cross-device user profiles that combine on-platform and off-platform activity data contributed by partner networks.
Every time you visit a website that has the Meta Pixel installed — including health, financial, or legal websites — Meta receives data about that visit and links it to your Facebook or Instagram account, enriching its advertising profile about you without requiring any action on your part.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.