Meta takes all the information it has about you from Facebook, Instagram, Messenger, and WhatsApp and combines it into a single profile, which is also enriched with data from outside companies and public sources.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational basis for Meta's cross-platform data integration infrastructure, enabling the company to maintain unified user profiles across its service portfolio and to derive insights from combined data sets for product and business operations.
Your activity on Instagram, Facebook, WhatsApp, and Messenger is merged into one unified advertising profile, meaning data you share in one context (such as a health-related Facebook group) can shape your experience across all Meta platforms.
How other platforms handle this
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
"We combine information about you from across the Meta Products and devices you use. We also combine information about you that we receive from third-party partners, and information about you that is available from public sources. We share information about you across the different Meta Products, and we use that information to provide and improve these products, for ads and measurement purposes, and to promote safety, integrity, and security.Excerpt from Meta's Privacy Policy
REGULATORY FRAMEWORK: This provision implicates GDPR Art.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The provision establishes the operational basis for Meta's cross-platform data integration infrastructure, enabling the company to maintain unified user profiles across its service portfolio and to derive insights from combined data sets for product and business operations.
Your activity on Instagram, Facebook, WhatsApp, and Messenger is merged into one unified advertising profile, meaning data you share in one context (such as a health-related Facebook group) can shape your experience across all Meta platforms.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.