This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause makes advertisers directly responsible for obtaining and being able to demonstrate lawful cookie consent in every applicable jurisdiction, including the EU, before Meta's tools collect data.
Meta requires advertisers operating in consent-required jurisdictions to collect and be able to verify end-user consent before using Meta's tracking technologies.
How other platforms handle this
In some jurisdictions, we only use non-essential cookies after obtaining your consent.
Cookies may also allow us and our service providers to collect data about your use of our services, including text you enter, screen recordings of your mouse movements, and other interactions as you browse and use our services, even if you don't have an account or Profile.
We will only collect, use and disclose your personal data with your consent, unless otherwise permitted or required by law. Your consent may be given expressly or implied, depending on the circumstances and the sensitivity of the information involved.
"In jurisdictions that require informed consent for storing and accessing cookies or other information on an end user's device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides all necessary consents...Excerpt from Meta's Business Tools Terms
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This clause makes advertisers directly responsible for obtaining and being able to demonstrate lawful cookie consent in every applicable jurisdiction, including the EU, before Meta's tools collect data.
Meta requires advertisers operating in consent-required jurisdictions to collect and be able to verify end-user consent before using Meta's tracking technologies.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.