This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause mandates a specific technical privacy safeguard — hashing — before any Contact Information leaves the advertiser's environment, reducing transmission of raw personal data to Meta.
Meta requires advertisers and their service providers to implement Meta-specified hashing of Contact Information prior to any transmission, with the only exception being Meta's own express direction.
How other platforms handle this
if you place a restaurant order, our restaurant partner will collect and process your credit card or other payment information in order to fulfill the order.
We collect information about your use of the Services, such as the dates and times of access, browsing history, search, information about the links you click and about third-party applications...
For paid subscriptions, we collect details like name, billing address, and payment specifics.
Monitoring
Meta has changed this document before.
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"When using a Meta image pixel or other Meta Business Tools, you or your service provider must hash Contact Information in a manner specified by us before transmission, unless otherwise expressly directed...— Excerpt from Meta's Meta Business Tools Terms
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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This clause mandates a specific technical privacy safeguard — hashing — before any Contact Information leaves the advertiser's environment, reducing transmission of raw personal data to Meta.
Meta requires advertisers and their service providers to implement Meta-specified hashing of Contact Information prior to any transmission, with the only exception being Meta's own express direction.
ConductAtlas has identified this type of provision across 298 platforms. See the full comparison.
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