This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Designating the advertiser as Controller and Meta Ireland as Processor for these services means the advertiser bears primary GDPR accountability for lawfulness of processing, with Meta acting on the advertiser's instructions.
Interpretive note: The clause establishes multiple related but distinct legal effects (Controller designation, Processor designation, instruction relationship). The canonical claim states the primary structural designation; the instruction relationship is noted in omitted_material.
Meta requires advertisers to accept that they, not Meta, hold Controller responsibility for Personal Information in Business Tool Data used for matching, measurement, and analytics.
How other platforms handle this
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...
We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities
"The parties acknowledge and agree that you are the Controller in respect of the Processing of Personal Information in Business Tool Data for purposes of providing matching, measurement and analytics services... and that you instruct Meta Platforms Ireland Limited... as your Processor...Excerpt from Meta's Business Tools Terms
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Designating the advertiser as Controller and Meta Ireland as Processor for these services means the advertiser bears primary GDPR accountability for lawfulness of processing, with Meta acting on the advertiser's instructions.
Meta requires advertisers to accept that they, not Meta, hold Controller responsibility for Personal Information in Business Tool Data used for matching, measurement, and analytics.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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