This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause sets a ceiling on how long Meta may hold Event Data, which bounds the period during which that data can be used for the purposes permitted under the Terms.
Interpretive note: The clause uses 'may retain,' which establishes a permissive ceiling rather than a mandatory retention period. The primary proposition is the two-year maximum.
Meta is permitted to retain Event Data for up to two years; the Terms do not guarantee earlier deletion.
How other platforms handle this
if you choose to voluntarily submit a video to help improve our Services, we store this person detection information for as long as needed...but in no event longer than 3 years after the date you submitted the video.
We will retain your Data for as long as necessary: (i) to achieve the purposes as set out in this Policy; (ii) as required by applicable laws and regulations, including any mandated retention periods...
After you submit a request to delete your account, we initiate a deletion process to safely and completely remove your data from our servers or retain it only in anonymized form.
"Subject to these Business Tools Terms, we may retain the Event Data for a maximum of two years.Excerpt from Meta's Business Tools Terms
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This clause sets a ceiling on how long Meta may hold Event Data, which bounds the period during which that data can be used for the purposes permitted under the Terms.
Meta is permitted to retain Event Data for up to two years; the Terms do not guarantee earlier deletion.
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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