Meta takes all the information it has about you from Facebook, Instagram, Messenger, and WhatsApp and combines it into a single profile, which is also enriched with data from outside companies and public sources.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This means a single behavioral or demographic signal from one app — say, a health group you joined on Facebook — can influence what ads you see on Instagram, creating a far more comprehensive and potentially sensitive profile than users expect from any single service.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under stat…
Your activity on Instagram, Facebook, WhatsApp, and Messenger is merged into one unified advertising profile, meaning data you share in one context (such as a health-related Facebook group) can shape your experience across all Meta platforms.
How other platforms handle this
We may access, preserve, and share information with regulators, law enforcement, or others if we believe it is reasonably necessary to: detect, prevent, and address fraud and other illegal activity; protect ourselves, you, and others, including as part of investigations; and prevent death or imminen...
Customer authorized Mistral AI to transfer Personal Data to any country deemed to have an adequate level of data protection by the European Commission. Customer also authorizes Mistral AI to perform International Data Transfers to (a) on the basis of adequate safeguards in accordance with Applicable...
Personal data collected by Unity may be transferred to and processed in countries outside of the European Economic Area, including the United States, where data protection laws may differ from those in your country. Where we transfer personal data from the EEA or the UK, we rely on appropriate safeg...
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"We combine information about you from across the Meta Products and devices you use. We also combine information about you that we receive from third-party partners, and information about you that is available from public sources. We share information about you across the different Meta Products, and we use that information to provide and improve these products, for ads and measurement purposes, and to promote safety, integrity, and security.— Excerpt from Meta Ads's Meta Privacy Policy
REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(f) (legitimate interests as legal basis for cross-platform combination), Art. 9 (special category data that may be inferred through combination), Art. 22 (automated profiling), and Recital 47 (legitimate interests balancing test). The Irish DPC is the lead supervisory authority; all EU/EEA DPAs retain concurrent jurisdiction. CCPA/CPRA §1798.140 (definition of 'sharing' for cross-context behavioral advertising) and §1798.120 (right to opt out of sharing) are also engaged.
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ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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This means a single behavioral or demographic signal from one app — say, a health group you joined on Facebook — can influence what ads you see on Instagram, creating a far more comprehensive and potentially sensitive profile than users expect from any single service.
Your activity on Instagram, Facebook, WhatsApp, and Messenger is merged into one unified advertising profile, meaning data you share in one context (such as a health-related Facebook group) can shape your experience across all Meta platforms.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.