Meta takes all the information it has about you from Facebook, Instagram, Messenger, and WhatsApp and combines it into a single profile, which is also enriched with data from outside companies and public sources.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational basis for Meta's cross-platform data integration infrastructure, enabling the company to maintain unified user profiles across its service portfolio and to derive insights from combined data sets for product and business operations.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under state laws like the California Consumer Privacy Act and similar regulations. This removal does not eliminate those rights themselves, but it makes the Privacy Policy less clear about where consumers can find information on how to exercise those rights. Consumers can still locate the Regional Privacy Notice through Meta's website or by searching for it directly, but the removal reduces the accessibility and prominence of that guidance within the primary policy document.
View change record →Your activity on Instagram, Facebook, WhatsApp, and Messenger is merged into one unified advertising profile, meaning data you share in one context (such as a health-related Facebook group) can shape your experience across all Meta platforms.
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We are part of the Match Group family of businesses. Match Group considers the safety and security of members a top priority. If you were banned from another Match Group service, your data can be shared with us to allow us to take necessary actions, including closing your account or preventing you f...
We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
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"We combine information about you from across the Meta Products and devices you use. We also combine information about you that we receive from third-party partners, and information about you that is available from public sources. We share information about you across the different Meta Products, and we use that information to provide and improve these products, for ads and measurement purposes, and to promote safety, integrity, and security.— Excerpt from Meta Ads's Meta Privacy Policy
REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(f) (legitimate interests as legal basis for cross-platform combination), Art. 9 (special category data that may be inferred through combination), Art. 22 (automated profiling), and Recital 47 (legitimate interests balancing test). The Irish DPC is the lead supervisory authority; all EU/EEA DPAs retain concurrent jurisdiction. CCPA/CPRA §1798.140 (definition of 'sharing' for cross-context behavioral advertising) and §1798.120 (right to opt out of sharing) are also engaged.
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ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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The provision establishes the operational basis for Meta's cross-platform data integration infrastructure, enabling the company to maintain unified user profiles across its service portfolio and to derive insights from combined data sets for product and business operations.
Your activity on Instagram, Facebook, WhatsApp, and Messenger is merged into one unified advertising profile, meaning data you share in one context (such as a health-related Facebook group) can shape your experience across all Meta platforms.
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