Meta tracks your activity on other companies' websites and apps — not just on Facebook and Instagram — through tools like the Meta Pixel, and combines this external browsing data with your Meta profile.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Meta's data collection framework across multiple data sources and device ecosystems, enabling the company to maintain cross-device user profiles that combine on-platform and off-platform activity data contributed by partner networks.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under state laws like the California Consumer Privacy Act and similar regulations. This removal does not eliminate those rights themselves, but it makes the Privacy Policy less clear about where consumers can find information on how to exercise those rights. Consumers can still locate the Regional Privacy Notice through Meta's website or by searching for it directly, but the removal reduces the accessibility and prominence of that guidance within the primary policy document.
View change record →Every time you visit a website that has the Meta Pixel installed — including health, financial, or legal websites — Meta receives data about that visit and links it to your Facebook or Instagram account, enriching its advertising profile about you without requiring any action on your part.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
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"We collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices you use. We also receive and use information from third-party partners and other sources who have the right to share it with us. These third-party partners include advertisers, businesses and other partners that use our Products, services and technologies. We receive information about your activity on and off our Products. For example, we receive information about: websites you visit and apps you use; purchases and transactions you make; how you use their services; and other online and offline interactions.— Excerpt from Meta Ads's Meta Privacy Policy
REGULATORY FRAMEWORK: Off-platform tracking engages GDPR Art. 6(1)(a) (consent), Art. 5(1)(a) (lawfulness, fairness, transparency), and the ePrivacy Directive Art. 5(3) (cookie consent), enforced by EU/EEA DPAs. In the US, FTC Act Section 5 applies. CCPA/CPRA §1798.120 grants California residents the right to opt out of sale/sharing of personal information collected via pixels. The HIPAA Privacy Rule (45 C.F.R. §164.514) may apply where Meta Pixel is deployed on covered healthcare entity websites — a matter the HHS Office for Civil Rights addressed in its December 2022 bulletin.
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The clause establishes Meta's data collection framework across multiple data sources and device ecosystems, enabling the company to maintain cross-device user profiles that combine on-platform and off-platform activity data contributed by partner networks.
Every time you visit a website that has the Meta Pixel installed — including health, financial, or legal websites — Meta receives data about that visit and links it to your Facebook or Instagram account, enriching its advertising profile about you without requiring any action on your part.
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