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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This is Meta's privacy policy explaining how the company collects and uses your personal data across Facebook, Instagram, Messenger, and related apps. The most significant thing for everyday users is that Meta tracks your activity both on and off its platforms, including websites and apps you use outside of Facebook or Instagram, and combines all of that information to build a profile used to target you with ads. If you want to limit how your data is used for advertising, you can adjust your ad preferences and off-Facebook activity settings at facebook.com/settings.
This document is Meta's Privacy Policy governing the collection, use, and sharing of personal data across Meta's family of products including Facebook, Instagram, Messenger, and affiliated services, with the stated legal basis varying by jurisdiction (consent, legitimate interests, and contractual necessity under GDPR for EU/EEA users, and broader implied consent frameworks for others). The policy asserts that Meta collects an extensive range of data categories including content users create, communications, activity across third-party sites and apps via Meta's tracking pixels and APIs, device and network identifiers, location data, biometric-adjacent signals, and inferences drawn about users' interests, behaviors, and characteristics. Notably, the policy states that Meta combines data across its entire product family and from off-platform third-party sources to build unified user profiles for advertising targeting purposes, a scope of cross-context data aggregation that, while disclosed, may require evaluation under GDPR's data minimization and purpose limitation principles and CCPA's cross-context behavioral advertising opt-out requirements. The policy engages GDPR, the EU-U.S. Data Privacy Framework, CCPA/CPRA, COPPA, and a range of national data protection laws; EU users retain rights to access, rectification, erasure, restriction, portability, and objection, while California residents have opt-out rights for sharing of personal information for cross-context behavioral advertising. Material compliance considerations include the adequacy of Meta's consent mechanisms for sensitive inferences, the robustness of its data retention justifications, and the operational implementation of user rights requests across its global infrastructure.
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Start Professional free trial5 important changes detected
6 versions captured · Last updated: May 2026
Meta Ads restructured their privacy policy on April 19, 2026 by adding 219 new sentences and reorganizing the document with a clearer table of contents. The policy now includes distinct …
View change record →Meta Ads updated its Privacy Policy on April 18, 2026 by adding nine new section headings that organize how it collects, uses, shares, and manages user data. The policy previously …
View change record →Meta updated the title of its privacy policy on March 11, 2026, changing an en dash to a hyphen in the document header. The substantive content and disclosures about how …
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