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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This is Meta's unified Privacy Policy covering how Meta collects and uses personal data across Facebook, Instagram, Messenger, WhatsApp, and Meta Quest. The policy states that Meta collects location data, device identifiers, browsing and app activity on third-party sites via tools like Meta Pixel, transaction data, camera and microphone data, and inferences about political views, religion, and health, and uses this information to serve personalized advertising across Meta's family of products. The policy also states that Meta shares user data with advertisers, measurement partners, third-party app developers, and 'data providers' (described as companies that supply additional information to supplement Meta's own data), and combines information across all Meta-owned products for these purposes.
This document is Meta's Privacy Policy governing the collection, use, and sharing of personal data across Meta's family of products including Facebook, Instagram, Messenger, WhatsApp, and associated third-party integrations, with Meta Platforms, Inc. (for US users) and Meta Platforms Ireland Limited (for users elsewhere) identified as the data controllers. The policy states that Meta collects identifiers, device and browser information, location data, content and communications, activity data across Meta products and third-party sites and apps, transaction information, camera and microphone data, and inferred attributes including political views, religious beliefs, and health information for purposes including personalized advertising, product development, safety, and measurement. The policy authorizes cross-product data combination across Facebook, Instagram, WhatsApp, Messenger, and Meta Quest, as well as sharing with advertisers, measurement partners, third-party apps, data brokers described as 'data providers,' and entities in the Meta corporate family; the breadth of sensitive inferred data use for ad targeting and the cross-context behavioral tracking across third-party sites and apps via Meta Pixel and similar tools is operationally distinct from policies that limit such practices. The policy engages GDPR and the UK GDPR for European and UK users, the CCPA and CPRA for California residents, and general FTC Act consumer protection standards applicable in the United States; the document identifies legitimate interests and contractual necessity as legal bases alongside consent in certain contexts, and the applicability of specific rights such as opt-out of data sale or sharing, right to deletion, and right to restrict processing depends heavily on the user's jurisdiction. The policy states that users in the EU, UK, and certain other regions have additional rights including data portability, objection to processing, and lodging complaints with supervisory authorities, while users outside those jurisdictions operate under fewer explicit statutory protections as reflected in the document.
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6 versions captured · Last updated: May 2026
Meta Ads restructured their privacy policy on April 19, 2026 by adding 219 new sentences and reorganizing the document with a clearer table of contents. The policy now includes distinct …
View change record →Meta Ads updated its Privacy Policy on April 18, 2026 by adding nine new section headings that organize how it collects, uses, shares, and manages user data. The policy previously …
View change record →Meta updated the title of its privacy policy on March 11, 2026, changing an en dash to a hyphen in the document header. The substantive content and disclosures about how …
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