This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a cross-device tracking infrastructure that enables continuous behavioral profiling across multiple platforms and time periods. This operational framework allows McDonald's to consolidate user activity data for advertising targeting purposes regardless of where a user accesses services.
Under this clause, users' online activity across devices becomes subject to tracking and profiling by McDonald's and its partners, with the collected behavioral data used to inform targeted advertising placement. The terms authorize this data collection and use upon continued service access.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your browsing activities on our websites and across other websites and online services. This information is used to provide you with a more personalized experience, deliver targeted advertisements, ...
We and our third-party partners may use cookies, pixel tags, web beacons, and similar tracking technologies, including session replay tools, to collect information about your use of our Services, including pages visited, links clicked, and interactions with the platform.
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
Monitoring
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"We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services over time and across different devices. This information may be used to build a profile about you and to deliver targeted advertisements both on and off our Services.— Excerpt from McDonald's's McDonald's Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes a cross-device tracking infrastructure that enables continuous behavioral profiling across multiple platforms and time periods. This operational framework allows McDonald's to consolidate user activity data for advertising targeting purposes regardless of where a user accesses services.
Under this clause, users' online activity across devices becomes subject to tracking and profiling by McDonald's and its partners, with the collected behavioral data used to inform targeted advertising placement. The terms authorize this data collection and use upon continued service access.
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