This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a cross-device tracking infrastructure that enables continuous behavioral profiling across multiple platforms and time periods. This operational framework allows McDonald's to consolidate user activity data for advertising targeting purposes regardless of where a user accesses services.
Under this clause, users' online activity across devices becomes subject to tracking and profiling by McDonald's and its partners, with the collected behavioral data used to inform targeted advertising placement. The terms authorize this data collection and use upon continued service access.
How other platforms handle this
function initMunchkin() { if (didInit === false) { didInit = true; Munchkin.init('479-KGM-236', { altIds: ['138-DRH-707'], }); } } var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//munchkin.marketo.net/munchkin.js';
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
Monitoring
McDonald's has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services over time and across different devices. This information may be used to build a profile about you and to deliver targeted advertisements both on and off our Services.— Excerpt from McDonald's's McDonald's Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
The provision establishes a cross-device tracking infrastructure that enables continuous behavioral profiling across multiple platforms and time periods. This operational framework allows McDonald's to consolidate user activity data for advertising targeting purposes regardless of where a user accesses services.
Under this clause, users' online activity across devices becomes subject to tracking and profiling by McDonald's and its partners, with the collected behavioral data used to inform targeted advertising placement. The terms authorize this data collection and use upon continued service access.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.