Loom · Loom Privacy Policy · View original document ↗

Targeted Marketing Using Service Usage Data

Medium severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Loom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' personal data and behavioral data are used not only for service delivery but also for targeted advertising, meaning usage data fuels commercial marketing.

Interpretive note: The canonical claim focuses on targeted advertising as the primary consumer-facing consequence; analysis, research, promotional activities, and business development are recorded as omitted material.

Consumer impact (what this means for users)

Information about you and your service usage is used by Loom to target you with advertising for products Loom believes may interest you.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

Notion Medium

if you register a Notion account or associate a Notion account with an email address provisioned by your organization, we may obtain information from third party data enrichment providers to help us to better tailor business-to-business marketing...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use information about you and how you use the Services for analysis, research and communications relating to marketing (including targeted advertising of products that may interest you), promotional activities, and business development.

— Excerpt from Loom's Loom Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Loom Privacy Policy
Entity
Loom
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-052399
Document ID
CA-D-00565
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8a1c5acb713e644f1bae9303aa9bc97bc64e447bd57ce9ec70ff0d9b296b971e
Analysis generated
May 7, 2026 20:02 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Loom
Document: Loom Privacy Policy
Record ID: CA-P-052399
Captured: 2026-05-07 20:02:17 UTC
SHA-256: 8a1c5acb713e644f…
URL: https://conductatlas.com/platform/loom/loom-privacy-policy/provision/CA-P-052399/targeted-marketing-using-service-usage-data/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Loom's Targeted Marketing Using Service Usage Data clause do?

Users' personal data and behavioral data are used not only for service delivery but also for targeted advertising, meaning usage data fuels commercial marketing.

How does this clause affect you?

Information about you and your service usage is used by Loom to target you with advertising for products Loom believes may interest you.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Loom?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Loom.