LinkedIn uses your profile, behavioral data, and inferences about your income and interests to target you with ads on and off LinkedIn, including through third-party advertising partners.
This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for LinkedIn's targeted advertising system by explicitly authorizing the collection and use of both explicit member data and inferred attributes to enable personalized ad delivery across a multi-platform ecosystem, which constitutes a primary monetization mechanism for the service.
LinkedIn infers sensitive attributes like your likely income and education level from your profile and activity data, and uses these inferences — along with tracking pixels on third-party sites — to target you with ads across the internet.
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"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, pixels, ad tags, cookies, and device identifiers; Member-provided information (e.g., profile, contact information, title and industry); Information inferred from data (e.g., based on your job title or your interests and inferences about your income, education levels).— Excerpt from LinkedIn's LinkedIn Privacy Policy
REGULATORY FRAMEWORK: GDPR Art. 6(1)(f) (legitimate interests for advertising) was specifically found unlawful in the Irish DPC's €310M enforcement action against LinkedIn in October 2024 — LinkedIn was found to have incorrectly relied on legitimate interests and contract as legal bases for behavioral advertising. GDPR Art. 22 applies where inferred attributes are used in automated profiling with significant effects. The ePrivacy Directive requires consent for advertising cookies. CCPA/CPRA §1798.120 and §1798.135 require opt-out rights for sharing/selling data for behavioral advertising.
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The clause establishes the operational framework for LinkedIn's targeted advertising system by explicitly authorizing the collection and use of both explicit member data and inferred attributes to enable personalized ad delivery across a multi-platform ecosystem, which constitutes a primary monetization mechanism for the service.
LinkedIn infers sensitive attributes like your likely income and education level from your profile and activity data, and uses these inferences — along with tracking pixels on third-party sites — to target you with ads across the internet.
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