LinkedIn · LinkedIn Privacy Policy

Off-Platform Behavioral Tracking

High severity
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What it is

LinkedIn tracks your browsing behavior on non-LinkedIn websites through advertising pixels and social plugins, building a profile of your internet activity even when you're not on LinkedIn.

Why it matters (compliance & risk perspective)

Every time you visit a website with a LinkedIn pixel or plugin, LinkedIn may record that visit and link it to your LinkedIn identity — creating a detailed map of your online behavior that goes far beyond your LinkedIn profile.

Consumer impact (what this means for users)

LinkedIn tracks your activity across third-party websites via pixels and plugins, meaning your browsing history on sites unrelated to LinkedIn is collected and used to profile you for advertising and other purposes.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Go to LinkedIn Settings > Advertising Data and disable 'Data collected on LinkedIn' and 'Interactions with businesses' to limit off-platform behavioral tracking used for advertising.

How other platforms handle this

Calm Medium

Communications: we may record our communications including chat messages, phone, or video calls, such as when you utilize our chat-bot or provide us with feedback or market research.

WhatsApp Medium

Location Information. We collect and use precise location information from your device when you choose to use location-related features, like when you decide to share your location with your contacts or view locations nearby or those others have shared with you. There are certain settings relating t...

Stripe Medium

Personal Data that we collect about you includes: Identification information, such as your name, email address, physical address, telephone number, and other similar identifiers. Financial and transaction information, such as your credit or debit card number, bank account information, payment detail...

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View original clause language
We collect data about your visits and interactions with services provided by our affiliates and others on the internet. We receive data about you when you or others interact with LinkedIn plugins (e.g., 'Share with LinkedIn' button, 'Apply with LinkedIn'), when you use our ad services, and when you visit the websites of others who use our advertising services.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: GDPR Art. 6(1)(f) and Recital 47 apply to behavioral tracking; the ePrivacy Directive (2002/58/EC, as amended) requires prior consent for non-essential cookies and tracking technologies across EU member states. The UK ICO's guidance on cookies and tracking technologies applies for UK users. CCPA/CPRA §1798.120 and §1798.135 provide opt-out rights for sharing personal information for cross-context behavioral advertising. FTC Act Section 5 applies to deceptive tracking disclosures.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Watcher: regulatory citations. Professional: full compliance memo.

Applicable agencies

  • FTC
    The FTC has jurisdiction over cross-site behavioral tracking and advertising data practices under FTC Act Section 5, including deceptive representations about opt-out mechanisms.
    File a complaint →
  • State AG
    California's CPPA and AG enforce CPRA opt-out rights for cross-context behavioral advertising, which off-platform tracking directly implicates.
    File a complaint →

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
DMA
European Union
FCRA
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
LinkedIn Privacy Policy
Entity
LinkedIn
Document last updated
April 29, 2026
Tracking information
First tracked
March 15, 2026
Last verified
April 9, 2026
Record ID
CA-P-002591
Document ID
CA-D-00090
Evidence Provenance
Source URL
Wayback Machine
SHA-256
a6ed56ddfd95f5dcbd9a71f72d858babb9dc7b2ea953fabaf234034f1872f036
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: LinkedIn | Document: LinkedIn Privacy Policy | Record: CA-P-002591
Captured: 2026-03-15 11:50:43 UTC | SHA-256: a6ed56ddfd95f5dc…
URL: https://conductatlas.com/platform/linkedin/linkedin-privacy-policy/off-platform-behavioral-tracking/
Accessed: May 4, 2026
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does LinkedIn's Off-Platform Behavioral Tracking clause do?

Every time you visit a website with a LinkedIn pixel or plugin, LinkedIn may record that visit and link it to your LinkedIn identity — creating a detailed map of your online behavior that goes far beyond your LinkedIn profile.

How does this clause affect you?

LinkedIn tracks your activity across third-party websites via pixels and plugins, meaning your browsing history on sites unrelated to LinkedIn is collected and used to profile you for advertising and other purposes.

Is ConductAtlas affiliated with LinkedIn?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by LinkedIn.